Hyundai boosts Kona Electric supply to Europe

Hyundai boosts Kona Electric supply to Europe
Hyundai boosts Kona Electric supply to Europe

Starting in March this year Hyundai will start producing the Kona Electric in its Czech manufacturing plant to supply the European market. With growing demand for electric cars from European consumers and stricter EU emissions regulations for automakers starting this year, Hyundai’s decision to increase production and reduce delivery times isn’t a surprise.

 

Let’s see the press release.

Starting in March 2020, the company will introduce the Kona Electric in its Czech manufacturing plant, as well as increasing existing supply from its Ulsan plant in South Korea. This will drastically reduce delivery times for customers in Europe.

The decision to additionally produce the Kona Electric in Europe was made in order to better serve Hyundai’s European customers. Since going on sale in 2018, demand for the Kona Electric has surpassed expectations, and the increased capacity is intended to keep up with rising demand.

For 2020, Hyundai will provide over 80,000 units of zero-emission vehicles to European customers, including Kona Electric, IONIQ Electric and the NEXO fuel cell car. With this development, Hyundai expects to become the biggest provider of zero-emission vehicles in Europe in 2020.

 

Korean automakers such as Hyundai and Kia have been constantly criticized by European customers of having extremely long delivery times for electric cars. Nonetheless, it’s also recognized by the EV community that the Korean automakers produce some of the best electric cars now available such as the Kia e-Soul, Kia e-Niro, Hyundai IONIQ Electric and Hyundai Kona Electric.

 

We are listening to our customers and have made this decision in order to meet the growing demand for our electric vehicles. With more and more people becoming concerned about the impact of their choice of car on the environment, we see a huge potential for EVs in the European market. This reflects our progressive mindset and will reinforce our position as a leader in future mobility.

Said Dong Woo Choi, President and CEO of Hyundai Motor Europe HQ.

 

Hyundai Kona Electric highlights

 

The Hyundai Kona Electric is a hatchback with a WLTP range of 482 km (300 miles) that strongly appeals to the European market. Hyundai could have made it the best selling electric hatchback in Europe last year if it wanted to.

However, this year it’ll more difficult to achieve that feat, since it’ll have the competition of the new Renault ZOE, PEUGEOT e-208, Opel Corsa-e and Volkswagen ID. 3.

 

The Tesla Model 3 is an electric sedan that was clearly designed for the North American market and still managed to be the best selling electric car in Europe last year with almost 100.000 units sold. Tesla won the title, not only because the Tesla Model 3 is indeed a great car, but mostly because the legacy automakers didn’t offer appealing alternatives.

Anyway, starting this year Europeans will have the possibility to order good electric cars in the hatchback form – which they prefer – without suffering from extremely long waiting times. However, I think that legacy automakers will only increase the production of electric cars to minimal levels, enough to avoid EU emissions fines. We won’t see legacy automakers producing enough electric cars to challenge Tesla until 2022. In 2022 Volkswagen could take the lead with the ID. brand…

What do you think? When will legacy automakers catch up with Tesla? Before or after 2022?

 

 

More info:

https://www.hyundai.news/eu/brand/hyundai-motor-boosts-kona-electric-supply-for-europe/

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Marcel

I’m guessing that some other manufacturer might take the crown from Tesla for 2021, but tesla might take it back in 2022 when gigafactory Berlin comes online.

In any case a good competition to have.

Buutvrij

In a technical/software way I don’t see ‘competitors’ catching up with Tesla for several years. Either way, the more EVs, the better.

Viking

I really hope Hyundai will also boost the supply in Canada because here in Québec, we have to wait 10 to 12 months to get one! Completely ridiculus!!! Same thing with the Kia Niro Ev…

Considering that there will be a production increase also at the Ulsan plant in South Korea, the waiting times for the rest of the world should also drop.

Lars

I wouldn’t expect that. Until Canada introduces some CO2 penalties like the EU has, you probably shouldn’t expect Hyundai or any other company to increase EV production for Canada. Hyundai probably needs all its EV production capacity to avoid CO2 penalties in Europe.

Viking

Here in Québec, Canada we do have a zero emission law that force Hyundai to sell a minimum number of ev… It’s not a very agressive law but it allow us to have certain model before other parts of north America!

But they certainly can do better…

Marcel

Hopefully in Ontario we can vote out the regressive Conservatives next time and get a government that will put in a ZEV mandate, and support for more chargers. An EV rebate would be nice too, but I think the mandate is more important.

Marcel

Yes, I concur, and especially about the Niro. I’ll be looking for a new EV in 2022, so I’m hoping they’ll be even more available by then. I’m hoping I’ll have a choice in Ontario between the Niro EV, Model Y, ID.4, Mach-e, and maybe the Leaf, if it’s been improved or if the price has dropped.

Justin

For 2020, in Europe, Renault will be #1 in volume. But legacy automakers are coming hard, so competition will be tough. Supply chain is the problem because most of them have their hands tied by their battery suppliers. Hyundai could not deliver more in 2019 for this reason. For 2022 or 2025, i believe chinese EVs will swarm the European market. As soon as they get their vehicles on par with legacy brands ‘s safety level (5 stars at euroncap). They already own MG, Volvo, Polestar, etc… to cover the negatively perceived China Brands. My guess is that PSA –… Read more »

Agreed. Chinese companies buying already established automakers with good brand recognition is a smart strategy to enter into the European market. The MG ZS EV with its Euro NCAP five-star rating is a good example of this winning strategy. I think it has a good chance to be in the top 3 of best selling electric cars in Europe this year.

During the transition from ICE (Internal Combustion Engine) to electric, some legacy automakers will fail to adapt and the Chinese companies will be very pleased to buy them for peanuts and make the transition themselves.

Justin

I don’t believe MG has enough coverage in terms of distribution network and advertisement to achieve being in the top 3, despite having a good product.

MG256

I think VW is strong contender for European 2020 title. VW is still selling e-golf, e-up is back (though I can’t find numbers on production capacity for vw triplets) and ID is coming and apparently being hoarded on parking lots. I can imagine Then delivering 100k IDs and 50k e-golfs and e-ups combined in 2020 in Europe.

Lars

I agree, even we don’t know the actual numbers actually build in 2020, I would think that VW at least is planning for more than Renault and PSA.

Counter-Strike Cat

Hyundai will need to reduce the price by 5000 € to sell 80000 or change the cells to enable faster charging.
The Peugeot e-2008 has less range, but it’s cheaper and charges faster and otherwise very much the same form factor, so it will attract the same customers.

Freddy

I understand your views, but even in 2019 with that price and low capacity they sold a lot….let’s wait and see!

eurokeitai

The e-208 / e-2008 is amazing on paper. But we haven’t seen throught reviews yet. I’m also sceptical that PSA will manage big volumes on their first year with their own BEV platform. Even expensive cars like Audi and Mercedes are not getting as much batteries as they demand, how will PSA get enough batteries for their cheap cars?