Mazda MX-30 is officially unveiled

Mazda MX-30 is officially unveiled
Mazda MX-30

Today at the 2019 Tokyo Motor Show, Mazda finally unveiled its all-electric SUV, the MX-30, which is expected to arrive Europe next year.

 

Let’s see the press release.

 

Mazdaโ€™s first production electric car, the Mazda MX-30, available now for pre-order following its premiere at the Tokyo Motor Show, has been developed for customers who donโ€™t want to sacrifice driving pleasure when they buy an electric car.

With its unique freestyle doors, ecological materials and right-sized battery giving a range of approximately 200km1, exceeding the 48km average daily drive of the European customer2, the Mazda MX-30 marks another positive step in Mazdaโ€™s multi-solution approach to reducing emissions following the recent arrival of the innovative Skyactiv-X engine.

 

A car with a battery, not a battery with wheels

Commenting on the premiere of the Mazda MX-30, which will arrive in European dealerships during the second half of 2020 (UK 2021), Yasuhiro Aoyama President & CEO of Mazda Motor Europe said:

โ€œAs with all our products, our designers and engineers had a very clear goal for our first battery-electric vehicle. It had to have stand out design, be great to drive, something that is key part of Mazdaโ€™s DNA and makes us unique when compared with competitors, and most importantly, make a positive contribution to reducing emission across the entire life cycle of the product.

โ€œAlongside the electrification technologies we are introducing across our range, being a smaller manufacturer we focused all our efforts on creating an electric car that we anticipate will be a second car where the range of our vehicle will meet customersโ€™ needs.

โ€œMany of the media who have driven our test vehicle have said it is one of the few electric cars they have driven with the positive characteristics of a regular car.ย  Delivering driving pleasure is at the heart of every Mazda we design and that will be no different in our electric car.โ€

 

A focus on the driver

Like every other Mazda, the Mazda MX-30 provides a very natural and responsive driving feel by accelerating, turning and braking exactly as you intend in everyday driving situations.

In the Mazda MX-30, this is achieved through the innovative engineering approaches in the e-Skyactiv package.ย  This includes also the battery being rigidly integrated into the vehicle body structure which enhances the overall body stiffness and provides excellent response to the driver’s input.

In addition, given the importance of sound to a driversโ€™ perception of torque and speed, the Mazda engineers have also created an electronic sound system inside the Mazda MX-30, which is synchronized to motor torque in sound frequency and sound pressure. ย This leads to less variation in vehicle speed resulting in very stable driving which is further supported by Mazdaโ€™s unique G-Vectoring Control (GVC) has been expanded and uses the advantages of the electric motor (electric G-Vectoring Control Plus).

 

Distinctive Kodo design

With the Mazda MX-30, we continue the Mazda design focus of โ€œless is moreโ€ when it comes to the exterior and interior of our cars.

The cabin has a sense of oneness, flowing from the top of A pillar to the rear end. The color of the framed top roof makes this feeling even clearer. The freestyle doors give the Mazda MX-30 a distinctive and elegant cabin silhouette, as well as providing customers with easier access to both the front and rear seats.

In the interior we are also introducing eco-friendly materials and are replacing much real leather with a vegan alternative. There is also environmentally sourced cork featured in the floating center console which provides creative storage space.

 

Whatโ€™s in a name?

Mazda has used the MX prefix on several products that were designed and engineered to challenge the assumptions in the automotive industry at the time. With the MX-5 we created a sporty two seater when the roadster had been dismissed by other manufacturers.

With the Mazda MX-30, we have created a completely new EV experience with the Mazda DNA of unique interior and exterior design and great driving dynamics, ensuring that our customers are still able to experience the joy of driving for which Mazda is famous.

 

Product specification*

The Mazda MX-30 is available now for pre-order in several EU markets and will arrive in markets during the second half of 2020.

Body type SUV
Seating capacity 5 persons
Overall length ร— overall width ร— overall height 4,395mm ร— 1,795mm ร— 1,570mm
Wheelbase 2,655mm
Powertrain e-SKYACTIV
Front suspension MacPherson strut
Rear suspension Torsion-beam
Steering Rack and pinion
Brakes (front/rear/control) Ventilated discs/Solid discs
/Regenerative cooperating brakes
Tire size 215/55R18
Drive battery Type Lithium-ion battery
Cell Prismatic
Total voltage 355V
Total electric power (battery capacity) 35.5kWh
Motor Type AC synchronous motor
Cooling system Water-cooled
Charging DC charging COMBO spec
AC charging Maximum input 6.6kW

*The stated figures are provisional values

 

 

Curiously, this electric SUV from Mazda shares the same Panasonic 35,5 kWh battery with the much smaller Honda e. We’ll probably see Toyota using the same prismatic battery cells from Panasonic for its electric cars. I imagine an all-electric Toyota Prius with a 35,5 kWh battery not having a much different range than a Hyundai IONIQ Electric with a 38 kWh battery…

Anyway, with an expected WLTP range of just 200 km (124 miles) and a modest on-board charger, it’ll be price and availability that decide Mazda MX-30’s success.

In some European Union countries the Mazda MX-30 can now be ordered and first deliveries are expect in mid-2020. In the Nederlands and Germany the First Edition version costs 33.990 euros, while in France it’s priced at 34.400 euros.

 

 

More info:

https://www.mazda-press.com/uk/news/2019/mazda-mx-30–an-electric-car-for-the-environment-and-the-driver/

https://www.mazda.nl/modellen/mazda-mx-30/

https://www.mazda.de/der-neue-mazda-mx-30/

https://www.mazda.fr/showroom/nouveau-mazda-mx-30/reservation/

Pedro Lima

My interest in electric transportation is mostly political. Iโ€™m tired of coups and wars for oil. My expectation is that the adoption of electric transportation will be a factor for peace and democracy all over the world.
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James
James
1 year ago

Disappointing
The Japanese manufacturers are so far behind.
Compare this to the Volvo XC40 recharge or the VW ID4 or the Tesla model Y.

Pedro Lima
1 year ago
Reply to  James

Indeed. Some people wouldn’t mind the small battery capacity if the price was 10.000 euros lower.

Ralf K.
Ralf K.
1 year ago
Reply to  Pedro Lima

Range: Mazda will likely add a Wankel range extender later.

Price: the firste edition ist 33.990 EUR. But imagine a base model. And then in Germany an incentive of 4000 from the government for BEV below 30.000 EUR and 2000 net from the manufacturer. Then, it’s at 24.000 EUR which (after incentives) is 10.000 below 34.000 EUR (before incentives).

Lars
Lars
1 year ago
Reply to  Pedro Lima

How do you get the 24.000 Euro? The incentives in Germany are currently 4000 Euro, where 2000 Euro are from the government and 2000 Euro from the manufacturer, so you would end with 30.000 Euro after incentives and not 24.000 Euro?

Lars
Lars
1 year ago

If the battery could be charged very fast the small size would not be a problem. If you could charge the battery to 80% in like 5 or 10 minutes it would be fine, but until we reach that charging speeds we need bigger batteries. I think it is a bit in the same category as the Honda e or electric Mini, expensive an low range. The optional rotary engine as range extender may be smooth running, but it is not economical at all. Any information about the price for the range extender?

KM
KM
1 year ago

I guess Europeans will now start using the phrase “compliance cars”. With EU regulations forcing them to lower emissions some might only want to sell enough EVs to meet the target. The flipside is that they might end up offering big discounts if they can’t find enough buyers.

Freddy
Freddy
1 year ago
Reply to  KM

I think you are right… Besides people that will buy them just because they love the looks or Mazda, the majority of required compliance sales will be with huge discounts (my 2 cents)…

My Nissan leaf 40 cost me 30.750EUR in PT (okay price of battery and its premature degradation due to no TMS) in May 2018… higher prices 2 years later is not the way to move… there are already alternatives (zoe & e-208 & clones with 50kwh batteries)… no sense at all, at least to me…

Woots
Woots
1 year ago

still with a fake grille and aero like a barn wall. Like they are not really trying.

Mikw
Mikw
1 year ago

200 km range???? ARE YOU SERIOUS Mazda??? If the car would be for 80 000 eur just to drive around the city, I would understand. Somebody needs a city car. This here is totally unserious and disrespect to customera and fans od Mazda.

Carlos
Carlos
1 year ago
Reply to  Mikw

You mean 8000?

Lars
Lars
1 year ago
Reply to  Carlos

If they sold those for 8000 Euro, they would not be able to produce enough to meet demand and at 80.000 Euro nobody would buy one.

Ralf K.
Ralf K.
8 months ago

I estimate, it is NOT the same battery as in Honda-e.

Mazda MX-30: Total voltage 355V means this is a 96s battery, probably 96s2p of 50Ah cells with 35.5 kWh gross capacity.
It would be possible for them to use 60Ah cells, which would make it 42.6 kWh gross capacity. Then only 35.5 kWh net capacity would sound quite wasteful in a large buffer of 7.1 kWh, while at the same time the car is being critized for its low range.

Honda-e: I guess, that is 84s2p of 60Ah cells. It’s definitely 12 modules as can be seen here:
https://www.youtube.com/watch?v=c-nwel2wivI
and I count 14 cells per module. The 310V nominal would match the voltage of former Honda Clarity EV e-motor and would allow Honda to reuse much of the power electronics and BMS configuration from there.

In addition, the outside shape of the two battery packs is different.
Compare here:
https://www.youtube.com/watch?v=c-nwel2wivI
and here
https://youtu.be/PRLbEC2F3uo?t=784

Honda-e’s battery pack has a somewhat regular shape of a BEV-like platform, where the body adapts to the battery pack. While MX-30 has the shape of a battery for a conversion platform, where the shape of the pack adapts to the underbody structure of the car.

They may share Panasonic cells in VDA PHEV2 size, but I guess Mazda uses 50Ah cells in 6s2p wiring of 12s1p modules where as Honda already uses the 60 Ah cells like e-Up, Mii electric, and Citigo iEV but in a Honda configuration of 6s2p of 14s1p modules. Only with Volkswagen getting cells from Samsung SDI while Honda gets them from Panasonic.

This is a somewhat educated guess however and I would love to hear other opinions on this topic. I would love it even more if vehicle manufacturers would be more verbose on battery and cell specs.

Pedro Lima
8 months ago
Reply to  Ralf K.

Thanks for sharing your insight Ralf. Interesting as always.

Ralf K.
Ralf K.
14 days ago

Reconsidered the MX-30 battery pack once more with this picture.comment image

It is probably 16 modules, 6s2p each, all modules wired in series.