Mazda MX-30 is officially unveiled

Mazda MX-30

Today at the 2019 Tokyo Motor Show, Mazda finally unveiled its all-electric SUV, the MX-30, which is expected to arrive Europe next year.

 

Let’s see the press release.

 

Mazda’s first production electric car, the Mazda MX-30, available now for pre-order following its premiere at the Tokyo Motor Show, has been developed for customers who don’t want to sacrifice driving pleasure when they buy an electric car.

With its unique freestyle doors, ecological materials and right-sized battery giving a range of approximately 200km1, exceeding the 48km average daily drive of the European customer2, the Mazda MX-30 marks another positive step in Mazda’s multi-solution approach to reducing emissions following the recent arrival of the innovative Skyactiv-X engine.

 

A car with a battery, not a battery with wheels

Commenting on the premiere of the Mazda MX-30, which will arrive in European dealerships during the second half of 2020 (UK 2021), Yasuhiro Aoyama President & CEO of Mazda Motor Europe said:

“As with all our products, our designers and engineers had a very clear goal for our first battery-electric vehicle. It had to have stand out design, be great to drive, something that is key part of Mazda’s DNA and makes us unique when compared with competitors, and most importantly, make a positive contribution to reducing emission across the entire life cycle of the product.

“Alongside the electrification technologies we are introducing across our range, being a smaller manufacturer we focused all our efforts on creating an electric car that we anticipate will be a second car where the range of our vehicle will meet customers’ needs.

“Many of the media who have driven our test vehicle have said it is one of the few electric cars they have driven with the positive characteristics of a regular car.  Delivering driving pleasure is at the heart of every Mazda we design and that will be no different in our electric car.”

 

A focus on the driver

Like every other Mazda, the Mazda MX-30 provides a very natural and responsive driving feel by accelerating, turning and braking exactly as you intend in everyday driving situations.

In the Mazda MX-30, this is achieved through the innovative engineering approaches in the e-Skyactiv package.  This includes also the battery being rigidly integrated into the vehicle body structure which enhances the overall body stiffness and provides excellent response to the driver’s input.

In addition, given the importance of sound to a drivers’ perception of torque and speed, the Mazda engineers have also created an electronic sound system inside the Mazda MX-30, which is synchronized to motor torque in sound frequency and sound pressure.  This leads to less variation in vehicle speed resulting in very stable driving which is further supported by Mazda’s unique G-Vectoring Control (GVC) has been expanded and uses the advantages of the electric motor (electric G-Vectoring Control Plus).

 

Distinctive Kodo design

With the Mazda MX-30, we continue the Mazda design focus of “less is more” when it comes to the exterior and interior of our cars.

The cabin has a sense of oneness, flowing from the top of A pillar to the rear end. The color of the framed top roof makes this feeling even clearer. The freestyle doors give the Mazda MX-30 a distinctive and elegant cabin silhouette, as well as providing customers with easier access to both the front and rear seats.

In the interior we are also introducing eco-friendly materials and are replacing much real leather with a vegan alternative. There is also environmentally sourced cork featured in the floating center console which provides creative storage space.

 

What’s in a name?

Mazda has used the MX prefix on several products that were designed and engineered to challenge the assumptions in the automotive industry at the time. With the MX-5 we created a sporty two seater when the roadster had been dismissed by other manufacturers.

With the Mazda MX-30, we have created a completely new EV experience with the Mazda DNA of unique interior and exterior design and great driving dynamics, ensuring that our customers are still able to experience the joy of driving for which Mazda is famous.

 

Product specification*

The Mazda MX-30 is available now for pre-order in several EU markets and will arrive in markets during the second half of 2020.

Body type SUV
Seating capacity 5 persons
Overall length × overall width × overall height 4,395mm × 1,795mm × 1,570mm
Wheelbase 2,655mm
Powertrain e-SKYACTIV
Front suspension MacPherson strut
Rear suspension Torsion-beam
Steering Rack and pinion
Brakes (front/rear/control) Ventilated discs/Solid discs
/Regenerative cooperating brakes
Tire size 215/55R18
Drive battery Type Lithium-ion battery
Cell Prismatic
Total voltage 355V
Total electric power (battery capacity) 35.5kWh
Motor Type AC synchronous motor
Cooling system Water-cooled
Charging DC charging COMBO spec
AC charging Maximum input 6.6kW

*The stated figures are provisional values

 

 

Curiously, this electric SUV from Mazda shares the same Panasonic 35,5 kWh battery with the much smaller Honda e. We’ll probably see Toyota using the same prismatic battery cells from Panasonic for its electric cars. I imagine an all-electric Toyota Prius with a 35,5 kWh battery not having a much different range than a Hyundai IONIQ Electric with a 38 kWh battery…

Anyway, with an expected WLTP range of just 200 km (124 miles) and a modest on-board charger, it’ll be price and availability that decide Mazda MX-30’s success.

In some European Union countries the Mazda MX-30 can now be ordered and first deliveries are expect in mid-2020. In the Nederlands and Germany the First Edition version costs 33.990 euros, while in France it’s priced at 34.400 euros.

 

 

More info:

https://www.mazda-press.com/uk/news/2019/mazda-mx-30–an-electric-car-for-the-environment-and-the-driver/

https://www.mazda.nl/modellen/mazda-mx-30/

https://www.mazda.de/der-neue-mazda-mx-30/

https://www.mazda.fr/showroom/nouveau-mazda-mx-30/reservation/

This Post Has 11 Comments

  1. Disappointing
    The Japanese manufacturers are so far behind.
    Compare this to the Volvo XC40 recharge or the VW ID4 or the Tesla model Y.

    1. Indeed. Some people wouldn’t mind the small battery capacity if the price was 10.000 euros lower.

      1. Range: Mazda will likely add a Wankel range extender later.

        Price: the firste edition ist 33.990 EUR. But imagine a base model. And then in Germany an incentive of 4000 from the government for BEV below 30.000 EUR and 2000 net from the manufacturer. Then, it’s at 24.000 EUR which (after incentives) is 10.000 below 34.000 EUR (before incentives).

      2. How do you get the 24.000 Euro? The incentives in Germany are currently 4000 Euro, where 2000 Euro are from the government and 2000 Euro from the manufacturer, so you would end with 30.000 Euro after incentives and not 24.000 Euro?

  2. If the battery could be charged very fast the small size would not be a problem. If you could charge the battery to 80% in like 5 or 10 minutes it would be fine, but until we reach that charging speeds we need bigger batteries. I think it is a bit in the same category as the Honda e or electric Mini, expensive an low range. The optional rotary engine as range extender may be smooth running, but it is not economical at all. Any information about the price for the range extender?

  3. I guess Europeans will now start using the phrase “compliance cars”. With EU regulations forcing them to lower emissions some might only want to sell enough EVs to meet the target. The flipside is that they might end up offering big discounts if they can’t find enough buyers.

    1. I think you are right… Besides people that will buy them just because they love the looks or Mazda, the majority of required compliance sales will be with huge discounts (my 2 cents)…

      My Nissan leaf 40 cost me 30.750EUR in PT (okay price of battery and its premature degradation due to no TMS) in May 2018… higher prices 2 years later is not the way to move… there are already alternatives (zoe & e-208 & clones with 50kwh batteries)… no sense at all, at least to me…

  4. still with a fake grille and aero like a barn wall. Like they are not really trying.

  5. 200 km range???? ARE YOU SERIOUS Mazda??? If the car would be for 80 000 eur just to drive around the city, I would understand. Somebody needs a city car. This here is totally unserious and disrespect to customera and fans od Mazda.

    1. You mean 8000?

      1. If they sold those for 8000 Euro, they would not be able to produce enough to meet demand and at 80.000 Euro nobody would buy one.

Leave a Reply

×

Cart