Ford goes mildly electric in Europe

Ford goes mildly electric in Europe

Ford is getting ready to surf the “electric” wave in Europe. However, it’s a very tiny wave, mostly composed of hybrids.


Mild hybrid (mHEV)

  • Fiesta
  • Focus
  • Kuga
  • Puma
  • Transit Custom
  • Tourneo Custom
  • Transit


Hybrid (HEV)

  • Kuga
  • Mondeo Wagon


Plug-in hybrid (PHEV)

  • Explorer
  • Kuga
  • Transit Custom
  • Tourneo Custom


Battery electric vehicle (BEV)

  • Mustang-inspired performance SUV
  • New model on Volkswagen MEB platform
  • Transit


The “Mustang-inspired” all-electric SUV seems to be just a vanity project with very limited production and the only interesting car on the roadmap is the new model on Volkswagen MEB platform – that we don’t know nothing about and will probably arrive in 2022.

I think that this speaks for itself about Ford’s electrified effort…


Anyway, let’s see the press release.


  • Ford reinforces commitment to cleaner electric future by showcasing at the Frankfurt Motor Show its strongest line-up of electrified vehicles, including new Puma Titanium X debut
  • By the end of 2022, electrified vehicles will account for more than 50 per cent of all Ford car sales in Europe – surpassing combined sales of conventional petrol and diesel models
  • Ford announces new solutions to make electrified vehicle charging easier that will significantly reduce charge time and help to contribute towards quieter streets

FRANKFURT, Germany, Sept. 10, 2019 – Ford today premiered at the Frankfurt Motor Show a range of new vehicles that will help pave the way for electrified models to outnumber combined sales of conventional diesel and petrol models in just a few years.

“With electrification fast becoming the mainstream, we are substantially increasing the number of electrified models and powertrain options for our customers to choose from to suit their needs,” said Stuart Rowley, president, Ford of Europe. “By making it easier than ever to seamlessly shift into an electrified vehicle, we expect the majority of our passenger vehicle sales to be electrified by the end of 2022.”

Earlier this year, the company committed that every new Ford passenger vehicle nameplate in Europe will include an electrified option, and shared its initial plans at a special “Go Electric” event in Amsterdam. Among the electrified vehicles now being showcased in Frankfurt are the all-new Kuga Plug-In Hybrid and all-new Explorer Plug-In Hybrid SUVs, as well as the new Tourneo Custom Plug-In Hybrid people-mover, the new Puma EcoBoost Hybrid compact crossover and the Ford Mondeo Hybrid wagon.

Ford’s new Mustang-inspired all-electric performance SUV will arrive in 2020, with a targeted pure-electric driving range of 600 km (more than 370 miles) calculated using the World Harmonised Light Vehicle Test Procedure (WLTP), and fast-charging capability. *

In total, Ford plans to launch eight electrified vehicles this year that will contribute to sales of 1 million electrified vehicles in Europe projected by the end of 2022. A further nine vehicles are planned for introduction by 2024.

The high specification new Puma Titanium X debuts in Frankfurt, featuring standard technologies usually reserved for large executive cars. The SUV-inspired compact crossover model delivers innovative removable seat covers, as well as comfort-enhancing lumbar massage seats and convenient wireless charging for compatible smartphones.

The Puma Titanium X also offers EcoBoost Hybrid mild-hybrid technology for enhanced fuel efficiency and performance – one of a range of electrified powertrain solutions for Ford vehicles alongside self-charging full-hybrid; plug-in hybrid; and all-electric.

“There is no ‘one-size-fits-all’ solution when it comes to electrification – every customer’s circumstances and travel needs are different,” said Joerg Beyer, executive director, Engineering, Ford of Europe. “Our strategy is to pair the right electrified powertrain option to the right vehicle, helping our customers make their electrified vehicle experience easy and enjoyable.”

The company also announced details of new pan-European charging solutions that will support electrified vehicle owners and operators with a stress-free experience, helping Ford plug-in hybrid customers to be even more confident of reaching their destinations in comfort.

Ford will partner with six energy suppliers in Europe, including Centrica in the U.K. and Ireland, to install home charging wall boxes and provide green energy tariffs that will make charging faster and more affordable for customers. A further initiative in partnership with NewMotion will help drivers locate and pay for charging more easily at more than 118,000 charging points in 30 countries.

A new Go Electric experience also debuts at Frankfurt, helping customers understand how seamlessly they can step into electrified vehicle ownership.


Electrified vehicles will account for more than 50 per cent of all Ford car sales in Europe


When automakers mention electrified vehicles they are trying to put mild hybrids, hybrids, plug-in hybrids and all-electric cars in the same bag. They do this to show of green credentials because the common people don’t know the difference.

This press release from Ford is just a me too announcement. Furthermore, referring the 2022 date as the tipping point shows that Ford is gaming the EU emission regulations like every other legacy automaker.



More info:

Pedro Lima

My interest in electric transportation is mostly political. I’m tired of coups and wars for oil. My expectation is that the adoption of electric transportation will be a factor for peace and democracy all over the world.

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2 years ago

What a pitty. As usual… Playing dirty… To show they are clean.
Mild what?… Mild is nothing. Hybrid is obsolete. Perhaps cheap plugin with 100-150km autonomy is interesting. Not less…
Come on. With 60kwh battery in small cars… Whats is ford playing to?

2 years ago

A 100-150km battery is just 2000-3000€…
And a little 30kw motor?…
I dont want to mount the puzzle but..
It is obvious they are trying to delay 100% electric cars as much as possible

2 years ago

After several years of promises FORD comes out with that? I hope the market responds in kind and don’t buy their stupid little hybrids. Keep waisting time and missledding customers. Do You think you can make huge profits with the F150 after Rivian, Tesla and others come out with their fully electric trucks? FORD is going down!!

2 years ago


Maarten Vinkhuyzen
2 years ago

We have to switch the discussion to FFV (with a tailpipe or ‘ICE’ or ‘legacy’) versus BEV (without a tailpipe or ‘electric’ or ‘ZE’).
There was, and for some (people, models, situations) still is a case for PHEV. But when discussing the future and the transition we have to try to correct these marketing drones and their obfuscating language.

Ralf K.
2 years ago

They did not even mention the existing Ford Focus electric (a BEV) in this blue chart. Now that’s interesting. While at the same time listing a Ford Transit BEV, which is only available as a Streetscooter XL – as far as I know.