New Volkswagen e-up has its price announced

Volkswagen e-up

In Germany the new longer range Volkswagen e-up has a starting price of 21.975 euros before any subsidy. Moreover, in its domestic market after subsidies the new Volkswagen e-up can can be bought for 17.595 euros.


Volkswagen is making electric mobility affordable for everyone with the new e-up!. At €21,9752 (minus all subsidies: € 17,5952) the base price is lower than that of the predecessor model. A particularly appealing offer will also be available upon the pre-sales launch: lease the e-up! at a monthly rate of only €159 excluding extra payments between 18 September and 31 October 2019 (in Germany). Increased range: thanks to a new battery system, the range of the e-up! has now increased to up to 260 km. It’s important to note that, despite its compact dimensions, the e-up! is a fully fledged vehicle for four occupants. It offers smart mobility and zero-emission driving for companies, company car drivers and private motorists.


Since ŠKODA and SEAT are advertising their own versions of the same electric car with the same range but with a battery capacity of 36,8 kWh, the 32,3 kWh capacity announced by Volkswagen must be the usable capacity.


New battery cells with a considerably higher energy capacity will increase the future range. More specifically, the capacity of the batteries has risen from 18.7 kWh to 32.3 kWh. As a result, the vehicle’s range in real driving situations has been extended to up to 260 km. The expected power consumption totals 12.7 kWh/100 km, which means the new e-up! is perfect for nearly all types of daily trips within cities – whether for business or private purposes. Battery charging times are also short: it takes only 60 minutes to charge the battery to 80 per cent of its capacity with DC (direct current) charging at 40 kW. By the way, the charging process can be scheduled in advance, initiated or stopped via smartphone using the standard “maps + more” app. The app can also be used to operate the standard stationary air conditioning system in the e-up!.

The e-up! may be environmentally friendly, but it’s also really fun to drive. On the one hand, this is thanks to its low centre of gravity, which results from its batteries being integrated into the vehicle floor. The other fun factor is the fact that the 61-kW electric motor provides maximum torque as soon as the vehicle starts moving. As a result, the urban-friendly e-up! accelerates from 0 to 100 km/h in only 11.9 seconds. The model’s top speed is 130 km/h.

The low price for the e-up! is a result of the economies of scale enabled by high production volumes. Indeed, Volkswagen plans to offer more electric vehicles than ever before. According to forecasts, in the case of the five-door e-up!, production volume is also set to increase significantly from the predecessor model’s figures. The e-up! boasts an extremely attractive base price of €21,975. Standard equipment in the model includes an automatic air conditioning system, the “composition phone” radio system with a Bluetooth interface and DAB+, “maps + more” as a docking station and multifunctional app, as well as the Lane Assist lane departure warning system. The e-up! style variant will offer even more features and further personalisation options.

Electric mobility is being promoted all around the world. Anyone purchasing an e-up! in Germany receives €2,000 as an “environmental bonus” in the form of a government subsidy plus another €2,380 subsidy from Volkswagen. What’s more, any employee using a new e-up! as a company car is taxed only 0.5 percent instead of 1.0 percent of the new vehicle’s price. The low price of the e-up! and associated subsidies make this electric vehicle an enticing model from a financial perspective. When the support programmes are taken into account, it will actually be possible to lease the e-up! for the aforementioned €1593 per month. Volkswagen also offers a guarantee on the batteries for 8 years or 160,000 km.


New Volkswagen e-up

  • Motor: 61 kW with 212 Nm of torque
  • Battery: 36,8/32,3 kWh (without active cooling)
  • Range (WLTP): 260 km (162 miles)
  • Fast charging: 80 % in 60 minutes

The outgoing model had a 18,7 kWh battery and a WLTP range of 134 km.


Summing up, with the VW triplets we now have electric cars with decent range that aren’t extremely overpriced. However, they are still far away from price parity with ICE (Internal Combustion Engine) counterparts. For example, the gas five-door ŠKODA Citigo in its domestic market has a starting price of 8.126 euros without any subsidy.

Because we have been constantly brainwashed by legacy automakers to think that electric cars are inevitably much more expensive to make, when a new electric car is just a bit overpriced we feel that it’s a really good deal.

Anyway, if not production constrained the VW triplets can be very successful in Europe, especially for people who are buying their first car and car sharing fleets.



More info:

Pedro Lima

My interest in electric transportation is mostly political. I’m tired of coups and wars for oil. My expectation is that the adoption of electric transportation will be a factor for peace and democracy all over the world.

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2 years ago

This is off topic, but are there any information about the battery chemistry that will be used for the new e-up and the Volkswagen ID.3?

2 years ago

This could be also little off topic, but what about the different type of battery tray used by OEM’s? Which one is most effective so far? How do they ensure that during a crash the battery box will not explode…

2 years ago

i think ZOE will have difficult time, 10K premium is high if you dont need these 130 km extra range on weekly base..

2 years ago
Reply to  Gaston

I broadly agree. Zoe is a great car, and the boot is a lot bigger, but still. Not sure why they have decided to increase price further, and abandon the sub-20k segment. The range on ZE40 was fine, they could have just added CCS and android auto and have more aggressive pricing instead.

Maarten Vinkhuyzen
2 years ago
Reply to  MattC

That was the intention of Renault/Nissan after the battery upgrade to 40kWh for Zoe and Leaf.
The market signaled differently, that is why the 60kWh Leaf and 52kWh Zoe are now in the showrooms.
The customer is always right.

2 years ago

The Seat Mii is 10.000 in Spain, so let’s say it would be 11.000 for the VW Up. That means 9000 more for the electric model which is pretty outrageous. A 32 kWh battery without TMS may cost 4800 tops (the 52 kWh for the Zoe is 8100 I believe). The electric motor and charger must be far cheaper than the ICE, with bells and whistles such as alternator, oil pump, water pump, exhaust, catalyst etc. If they sold it for 14.000 VW would probably make the same margin as with the regular Up. It’s crazy, but e-mobility is a hype with not a lot on offer so we need to wait until 2021 for prices to really go down I’m afraid. Right now EV prices seem to compensate for the maintenance and repair losses as compared to ICE cars. But that cannot last.

Counter-Strike Cat
2 years ago
Reply to  Carlos

A small 3 cylinder engine without turbo, fully assembled, can be made for under 500 €.

2 years ago

Possibly, but an electric motor is intrinsically cheaper than the drivetrain of an ICE car. Bateries are what drives up the price, but there’s no way that €10000 more can be justified on an A segment car by just the battery and charger.

2 years ago

I can see now why people dont by electric cars instead of combustion ones. It’s the price that makes the enormous difference. A micro car with an over 20k euros is outrageously stupid. I do less than 10000 km/year. I wouldn’t bother to seek an electric alternative until prices get half the current ones.

2 years ago
Reply to  Manuel

Half the current ones is not likely to happen soon, nor should it have to be. Let’s do some math. You drive about 10000 km per year. Assuming you do a lot of city driving, you car will consume let ‘s say 5.5 litres per 100 km. At a price of 1.3 euros that’s € 6.95 per 100 km, let’s make that 7. The e-Up will consume maybe 13 kWh per 100 km in city driving, including charching losses. At a price of € 0.10 per kWh that is €1.30 per 100 km. You therefore save 7.00 – 1.30 = €5.70 per 100 km = €570.00 per year.

Let’s add € 100.00 in savings on maintenance and repairs so the e-Up saves you €670.00 per year, not counting other perks like parking, being able to drive the car in restricted zones (European cities are going to have very strict policies in that respect) etc.

If you keep the car for 10 years, your total savings are €5700.00. I predict that in 2021 the e-Up will be sold at a price of €14000 or less. So financially it then becomes a sound idea to go electric. Even if you can’t be bothered with caring about poisoning the very air that you breath. But that’s a different story, because in fact, it’s better to use e-bikes in an urban environment than a car.

2 years ago
Reply to  Carlos

In Portugal the difference between the Up and the E Up is more than 10k Euros. Sure there is a 3000€ government incentive. On the other hand, almost no one buys without a bank loan, so the 3000€ are “eaten” by the bank interests. I’d need roughly 15 to 20 years to justify a purchase of an EV. But there’s more, people here earn 700 or 800 in the beginning of career. They can’t afford almost 20k euros for a new car.

2 years ago
Reply to  Carlos

Unfortuately electricity prices in Germany are extremly high at about € 0,26 – € 0,30 / kWh. That´s a major drawback for the transition to electric cars. The partly misguided transition to renewables adds about € 0,13 / kWh and makes about 50% of the consumer price.

2 years ago

Yes it is still very expensive to buy an electric car but this is a very big step in the right direction. For me that drives around 30000 km/year it will be a cheaper car to have then a fossil car that is worth about nothing.

Counter-Strike Cat
2 years ago

If the evil legacy carmaker are all intentionally overprice the EVs and EVs are really cheap to make, why has Tesla no 25000 € EV and no 15000 € EV?

2 years ago

How dare you? Take it back. You insult our dear leader? Take it back now.

2 years ago

Because Tesla has much higher costs. They have invested and are investing like crazy in expansion, supercharger network etc. The margin on their cars is relatively high, but they can’t afford to lower the price in order not to go under.

2 years ago

side note…its actually a quartett.

the bug / käfer gets the e up insides …bulli will follow as nikki from transport evolved showed me first.

but its not cheap …starts from 40.000€…they are at the IAA…my highlight

2 years ago

EV is much more expensive to produce than ICE if the production is 5-10x smaller. Manufacturers cannot produce only EVs , since there is not enough batteries, plus not everyone wants to switch to EVs, meaning there needs to be mixed ratio of production -> expenses going up. I think public really underestimates how tricky situation is that for established manufacturers. CEO can’t just say that company will sacrifice few years of profits (tens of billions dollars/euros), while transitioning. Stock price would go down hard. Imo public outrage should not be directed towards manufacturers, but against politicians. They are responsible for taxing externalities like pollution. I guess EU CO2 reducing regulation is a solid start and next year and especially in 2021 when there will be limit to 95g CO2/km (fleet wide average). Very likely some manufactures will exceed the thresholds, but they will pay quite significant fines. Let’s just hope regulation will get even more strict for subsequent years and big auto companies won’t be able to stop this by lobbying.

2 years ago

I have followed the Chinese market since 2015 (from the inside) lived here to and from 2005
Been driving electric moped for about 8 years and bought my first EV January this year.
A Great Wall Ora R1. I defended this on American sites in February Mars but they think it is a tin-car
so why bother. I think European are more level headed and it is interesting with the price discussion.
Small cars are more in focus than before, when WW and other European makers is pushing it.
Most people don’t want to pay more for an EV than a fossil eater and this is about 80% of the population I think.
The price of my Ora was 8800 Euro carrying a subsidy of 5726. This give a total unsubsidized
14525 euro. Interesting is that after Mars they changed the refund from 45000 Rmb to 18 000 Rmb and still the car sells for 9160 euro. If you add 18 000 Rmb about 2300 Euro you will get an unsubsidized price of 11460 Euro. Add shipping and European dealers fee you still lands under 15000 Euro.
This is the real price when the hype has come down and this without any refunds.
What is the Ora R1. Manufactured by Great Wall the oldest car maker in China who makes about 1 million cars a year mostly SUVs with brand name as Haval and Wey. Ora is there new EV brand.
This the fact that the car has the same technology as the sister brands so everything other than battery and Electric motor and components is derived from old technology and experience. The R1 is made on an EV-platform and weight in at 990 kg 60% high strengths steel is used to achieve this. Motor and electric components is developed in Austria. The design is made by a Japanese team.
With a motor at 35 kw and battery 33kw/h (CATL 145 w/h kilogram) it seams tiny. But regardless of the tiny figures it is more than enough in the city drive and if you can bear a highway speed of 105 max you will not suffer.
Necd range is set to 351 km but I have done country roads where exceeding 400
City run 40km + 210 km highway with aircond on left me with 10% left in the battery.
A great little car that comfortably sits 4 adult Europeans.
Has cloud computing can open the door and start aircond from my phone and also integrated with Blue Toth for in car phone and extras. Level 2 autonomous ready.
Have logged 10 000km to date.
Hope it comes to Europe to set the EV price where it should be already today.