Regarding electric car sales, August was terrible for Hyundai, September was OK…
Let’s see the figures for the domestic and exportation markets.
Hyundai Kona Electric
- Domestic: 1.382 (648 in August)
- Exportation: 763 (308 in August)
- Total: 2.145 (956 in August)
Hyundai IONIQ Electric
- Domestic: 102 (113 in August)
- Exportation: 2.137 (1.544 in August)
- Total: 2.239 (1.657 in August)
It’s a shame that Hyundai doesn’t produce enough electric cars to fulfill demand. The automaker is losing a golden opportunity to surpass auto giants such as Toyota or Volkswagen before they wake up.
Once I heard Carlos Ghosn saying that Nissan wouldn’t push for an electric car revolution, but the automaker would be ready for it when it arrived. This is exactly what I think that the Hyundai-Kia Group is doing.
While Nissan prepares for an electric car revolution by already producing the LEAF locally in Japan, UK, USA and China (Sylphy ZE), the Hyundai-Kia Group prepares for it by introducing great electric cars, yet in very small volume.
Anyway, it’s clear that legacy automakers with their laughable production figures are still beta testing their electric cars without a real interest in making them popular. However, now that the Tesla Model 3 has production figures above 20.000 monthly units, it’s impossible not to notice that the revolution is coming and the automakers that don’t adapt to it will face extinction.