Hyundai electric car sales dropped last month

Hyundai IONIQ trio (Hybrid, Electric and Plug-in Hybrid variants)

August was a really bad sales month for Hyundai electric cars.

 

Let’s see the figures for the domestic and exportation markets.

Hyundai Kona Electric

  • Domestic: 648
  • Exportation: 308
  • Total: 956

 

Hyundai IONIQ Electric

  • Domestic: 113
  • Exportation: 1.544
  • Total: 1.657

 

Hyundai sales by model in 2018

 

Last month was terrible, but since September marks the end of the third quarter, we can expect a considerable sales boost for this month. However, it’s a shame that the Hyundai Kia Automotive Group produce great electric cars in such low number.

 

In my opinion the Hyundai Kia Automotive Group is missing a golden opportunity here. Because when the two auto giants Toyota and Volkswagen finally wake up for electric cars they’ll go all in and smaller automakers will be in problem.

I foresee that in 2 years from now, Toyota will finally realize that a super efficient Toyota Prius EV just needs a 40 kWh battery (costing around 4.000 €) to become a much better car in almost every way than its current hybrids. Upcoming low-cobalt content NCAM and NCM 811 batteries will make ICE (Internal Combustion Engine) and hybrid cars obsolete sooner than most of us think.

Regarding Volkswagen, the much-awaited Neo seems to be a real mass production electric car aimed to slowly replace the best selling Volkswagen Golf, which Volkswagen sells on average half a million units per year just in Europe.

Nissan is also siting on its hands with its pioneer status, instead of solving the LEAF’s high battery degradation and slow charging problem by adding a TMS (Thermal Management System). It’s that simple! They already have a great and reliable car.

Yet, there is bright side in all of this. With their slow transition to electric cars, legacy automakers are allowing more competition to enter into the car industry. They are giving newcomers like Tesla a big head start and will probably regret it later…

 

What do you think? Will Hyundai increase production of its electric cars before the awaking of the giants? Or will it miss this one-time golden opportunity?

 

Thanks Illia Drobchak for the heads up.

 

 

More info:

https://www.hyundai.com/worldwide/en/about-hyundai/ir/ir-activities/sales-performance

This Post Has 18 Comments

  1. They’ll miss it. I haven’t seen anything indicating they are about to up their even production by a factor of 10, which I think would satisfy demand.

  2. I would like to believe they are serious and would ramp production, but just seems they don’t have capacity or worst – they lose money – a little more of a compliance car… like the Bolt, the 500e, and so on…

    Imagine an ioniq with a 64kw battery… it would do maybe 600kms…that’s the average person’s maximum travelling in a day… I don’t mean serious travellers which of course do more… but for the common person, most probably never surpass that…

    1. Even a 40 kWh battery for the Hyundai IONIQ Electric – rumored to arrive early next year – would be great, since the car is so efficient and charges fast. The same would be true for a Toyota Prius EV.

      I don’t believe that they lose money on the Hyundai IONIQ Electric since it shares most components with the hybrid and plug-in hybrid variants. If they get serious about it, the electric variant with its small battery will be even cheaper to produce than the hybrid, yet they sell the electric for around 10.000 € more.

      The “problem” with the IONIQ Electric is that its 28 kWh battery has a different and rarer cathode chemistry (likely NCM 523), this chemistry is cheaper (more manganese), has higher power density (faster charge and discharge) but less energy density. However, the upcoming higher-range Hyundai IONIQ Electric will (almost certain) use more common NCM 622 battery cells, this will help to increase production.

      1. I doubt the sales of the Ioniq EV are limited by the production. In the Netherlands the Ioniqs are in stock (Kona is totally different story). I think the Ioniq just needs a bigger battery as you mentioned.

        A 40 kWh battery would be great. Although I haven’t heard any real source for this rumor. If they want to release it early next year, they should announce it within 2 months or so. I’ll keep my fingers crossed it will happen, but I have my doubts. Hyundai will first launch the Kona with the 40 kWh battery and maybe later for the Ioniq ( perhaps in 2020? )

        If the 40 kWh battery is used, is it likely that current Ioniq owners are be able to upgrade their battery’s? I am skeptical about it if they use a different cathode chemistry.

      2. Before the Hyundai IONIQ Electric was launched the plan was to release it with 46 kWh battery, this information was available at Korean press. Unfortunately at the last moment Hyundai decided to get a different chemistry with lower energy density, but with higher power density and lower cost. Now some sources are saying it’ll finally get the battery capacity that was initially planed.

        https://www.goingelectric.de/forum/hyundai-ioniq-elektro-batterie-reichweite/ioniq-40-kwh-oder-mehr-t23487.html

        Moreover, Hyundai officials already said publicly that the current IONIQ Electric hasn’t enough range to become a mainstream car, especially in big countries like the USA.

        Ahn Byung-ki, director of Hyundai’s eco-vehicle performance group: “124 is not enough, and we have a plan to extend that to more than 200 by 2018.”

        http://www.autonews.com/article/20161114/OEM03/311149967/hyundai-plans-long-range-ioniq

      3. I also would be interested in an Ioniq with al larger battery, as the current 28kWh is almost on par with the ‘new’ Leaf 40kWh, a 46kWh would probabye even best the 60kWh Leaf.

  3. until they can produce a plug in with at least a 400 mile range, they will never be popular in the US.

    1. The Tesla Model 3 with its 310 miles EPA range is proving to be very popular.

      1. Yes, the Model 3 is proof of that, and the short range 225 mile Model 3 will also be very popular. Anti-EV people keep moving the goal posts in the comments sections. As EVs keep getting longer ranges and faster charging, they keep saying EVs will suck until they meet some constantly increasing range and are able to recharge like a gas car refills.

        This conveniently ignores that EVs are used in a completely different way, for the most part, and are great for daily driving. And that Teslas already are great long distance cars. But most people commenting on EV sites already know these things.

  4. not due to lack of demand. Presumably, they just can’t get the batteries. Or they are loss leaders, and they can only cross subsidise that many

  5. I think this is only poor planning.

  6. All legacy car makers are scared of canabalizing their ice cars, no matter who they are. I really like Hyundai and Kia for their efforts (I own an soul EV), but they are still concerned about battery costs, and until those prices come down, the numbers we’ll see are going to be less than demand. Norway had 20,000 Kona EV orders, but will only get around 6000. What does that tell us?

  7. They will wait till Model 3 is global in all markets with about 1 million annual sales till they get act together

    That will take a few years, 2021 earliest

    They can continue to make record profits till then

    Its a bit depressing

    Thats business

    If someone wants an EV the autogiants will provide one, but you will pay handsomely

  8. My IONIQ Electric has now over 40.000 km and it’s a wonderfull car. I think Hyundai/ Kia Motors have made a bold move to electric mobility with IONIQ platform but now it must go further with Niro and Kauai. In Portugal the available Kauai version is very simplistic (no LED, no Leather seats) and the price around 42k euros for a small car. I hope they don’t do the same with Niro. It will be my next car.

  9. I see…Hyundai had to change the name to Kauai for Portugal 😂

  10. Dear Pedro Lima,
    I just arrived home after 1000km trip with my Ionic Electric, last weekend. Amazing car! Between Algarve and Porto, on motorway you have many charging points. With CCS 50 KW you charge in 20 or 30 minutes. I really like this short stops. Absolutely no worries, very quiet and relaxed journey. Close to Porto (Antuã, A1-km 252) they charge 0,09 € for kWh plus 0,15 € per charging. That means 1,50 € to do 100 km on motorway. Usually I can do 12 kWh / 100 km but on motorway you need 15 kWh to drive 100km distance. I do have any concern with it’s small battery. My next move will be build my own 100% photovoltaic charging carport. I do not need another car or bigger battery. Or… maybe one Kauai to go to Morocco without diesel.🙂

    1. Thanks for your testimonial Rui. I’m glad you’re enjoying your super efficient electric car.

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