Nissan Leaf is selling at record levels in Europe

New Nissan LEAF

Last month, 6.503 units of the Nissan Leaf were sold in Europe. This is much more than the 2.997 units sold in Japan, the 1.500 units sold in the USA and the 423 units sold in Canada. With all these four regions combined we get a total of 11.423 Nissan Leafs sold in March.

 

The table below shows us Nissan sales in Europe.

Top 5 models (March 2018)

#

Model

Vehicle sales

1

Qashqai

37.658

2

Micra

13.380

3

X-Trail

10.811

4

Juke

10.174

5

LEAF

6.503

 

Considering that in Europe the Tesla Model 3 is still far away, the Opel Ampera-e is a dead project and the Hyundai IONIQ Electric is almost an unicorn, the Nissan Leaf’s success isn’t surprising.

Nissan is proving that without production constraints electric cars can be successful, they don’t have to be perfect.

Anyway, the 11.423 Nissan Leafs sold in March will seem a ridiculous figure when this electric car starts selling in China. Then sales will reach much higher levels.

 

 

More info:

https://newsroom.nissan-europe.com/eu/en-gb/media/pressreleases/426225071/nissan-reports-europe-sales-for-march-2018

This Post Has 16 Comments

  1. Great news. Nissan deserves success. Apart from Tesla, they are the only manufacturer that seems to be making an honest attempt at mass producing EVs.

    I expect the Hyundai Kona EV to be a unicorn too, just like the Ioniq. Hyundai looks more and more to be a compliance EV manufacturer that doesn’t deserve our purchase. A pity, the 64 kWh Kona EV looks to be a decent car (the Ioniq too, although its range is way too short)

    1. I own the ioniq since april 2017
      Range is 200-240 km (Winter/Summer).
      So equal to the new Leaf
      You can try 😀

      1. Hi Stefan Ko
        Where do you live and what kind of temperatures to you experience in the winter and summer? And also what kind of driving do you do?

    2. Why do you say that about the Kona?

      1. He is probably referring to the low production numbers. If you live anywhere else than Korea you will have difficulties to get any Hyundai EV.

  2. How does it compare with the Zoe and the eGolf?

      1. By that numbers the Leaf more than doubled the sales of the highest EV in Europe (Zoe)… As you mention however, the gross EV market in the world is currently China…with huge numbers but also with very stiff competition from local manufacturers!n
        Competition makes the world move… So sorry there is no chance o see TM3 in the near future in Europe (in the low € version), or some Chinese brands being homolgated (and improoved quality) to European Standards… this would definitely change the Panorama…

  3. Is a sale in Europe counted differently than in US and Canada, so deliveries are different than sales? In NA, even if you put a deposit on a car, it’s refundable and the sale doesn’t count until you sign the paperwork and get the keys, so a sale is usually the same as a delivery.

    1. The sales model in Europe is different from thee USA. It is mostly a “build to order” sales model. What is published by Nissan in this case is likely the cars that are build to fulfill orders that leave the factory.
      In the official statistics and the ones from José Pontes EV sales blog, they are counted when they are registered/delivered to the customer.
      All these cars will be delivered to customers, only a few weeks later.

      And the deposit is often not or only partially refundable after the car leaves the factory. The order is a sales contract that will be finalized with the delivery of the car.
      Different from the more option like reservation more common in the USA.

      1. Thanks Tanstaafl. So that figure of 6503 units is locked in, even if the cars haven’t been delivered yet. It will be interesting to see how fast Nissan can deliver those orders. The 1923 units sold in NA are deliveries, so NA might not be quite as far behind Europe as it looks initially.

        Still great news that the car is selling so well. If it keeps up 2018 will be a great year for EVs in general, with more models to add to the totals on the horizon in 2019.

        I’m waiting to see how if/when the Kia Niro is coming out, and how much it’s going to cost.

  4. Interesting.
    But a bit sad at the same time; The Qashqai ICE car still sells 5 times more than the EV.

    1. Yes Bert, I understand your point… but Nissan also does not have any EV SUV yet… so it is not a direct comaprison.

      It sold more than the Pulsar (is it still being sold?!?) .. and roughly half the quantity of a Micra (smaller and much more accessible car)

  5. I think the Leaf is going to be a real eye opener. I think it’s going to accomplish what tesla has been promising for so long. I mean, isn’t it amazing? Even with rapidgate, even with battery degradation, the Leaf is selling. It is actually selling. Right, it remains to be seen whether sales can be sustained.

  6. I wonder how would these numbers look if there were no incentives being given. It would also be interesting to see a breakdown of these number by country and an indication of which of those give out incentives (direct or tax breaks).
    I’m all for electric cars and I can’t wait to have access to moderately priced EVs with good range – at least 200Km real world range (hot/cold/rain/wind/altitude gradients) – but right now they are still too expensive for the average person… too bad we can’t all have access to good incentive programs.

  7. But they are cheap 2nd hand, in a couple of years time a 40Kwh car will cost £10k on 2nd hand market

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