2018 Nissan Leaf price increase in Europe

2018 Nissan Leaf in black

In early March – at the Geneva International Motor Show – Nissan was proud to announce that in Europe the new Nissan Leaf already had more than 19.000 orders. At the time Nissan said that “one new Nissan LEAF is being ordered in Europe every 12 minutes, making it the region’s fastest-selling electric vehicle.”

Unfortunately for Nissan, it was in Europe where the #rapidgate spread and some orders started being cancelled. Nissan had to do something about it…

Now, to convince customers to maintain their orders, Nissan started increasing the prices for the Leaf in Europe.

 

Below you can see the price change in Portugal.

 

Prices in February, 2018 (Portugal)

2018 Nissan Leaf price in Portugal by February, 2018

 

 

Prices in April, 2018 (Portugal)

2018 Nissan Leaf price in Portugal by April, 2018

 

In the United Kingdom, where the European Leaf is built, it also got a price increase.

 

With this strategy Nissan seems more worried about keeping current orders than getting new ones. Considering that by now there are probably more than 20.000 orders for the Leaf in Europe, this might be a smart strategy. This way customers who already ordered the Nissan Leaf get the feeling that they got a great deal – and forget any possible rapid charging issue.

The other thing that Nissan should do is to prioritize deliveries to countries that have colder climates, because when summer arrives, people driving the 2018 Nissan Leaf at highway speeds in Portugal or Spain could have their first fast charge limited to 22 kW.

Considering that 2.339 Nissan Leaf units were registered in Norway last month, it seems that’s what the automaker is doing.

 

As a side note, I always recommend white electric cars because their excellent ability to reflect light and solar radiation make them safer (more visible) and cooler (better for the batteries). Now I can also add that by being cooler they can also charge faster…

Joking aside, I think that the real issue here is lack of information. It’s not a huge problem that an electric car in some occasions is limited to charge at 22 kW, but the customer needs to be aware of that. As I wrote before, I think that Nissan should under-promise and over-deliver by stating that the Leaf can “fast” charge at 22 kW or more, this way customers could have nice surprises instead of disappointments.

 

Anyway, I think that increasing the price and prioritizing deliveries to colder countries is a smart move until the most-awaited 2019 Nissan Leaf finally arrives.

 

What do you think?

This Post Has 30 Comments

  1. I have 6 months delivery for the car – maybe the push up the prices because they are afraid of not being able to produce enough. It is normal demand pricing. Dont think they have received many cancellations. Only nerds like me sit on the internet following a guy speaking more than one hour about his 19 hour Nissan Leaf trip.

    1. Demand is higher in Norway, but prices were increased in Portugal… This is not about demand. Nissan wants to prioritize sales in Norway where the battery won’t be a problem. I think it’s a smart move.

      1. British Pound has been getting stronger and car is produced in Sunderland. Nissan will not raise prices, because some videos on Youtube. Why schould it be a conspiracy?

      2. If the British Pound is up, why increase the price also in the UK?

      3. Dont know where they buy their batteries or other materials – but read Tesla could get huge losses if Trump gear up the trade war with China. i just dont believe they raise the prices because of hot battery. I really think Nissan is 100% aware of this – they clearly write it on the material actually if you read closely “Time dependent on charging conditions, including Quick Charger type and condition, battery temperature and size as well as ambient temperature at point of use. Shown for a 40kW battery. Indicated semi-fast charging time requires use of a 32A / 6.6kW (7kW) wall box.”
        I dont believe Nissan put out a car and dont know this problem. But i agree they could be much mor ehonest about it.,

  2. Also in Czech Republic (base version 840 000 Kč – > 884 000 Kč)

  3. Hi, Anyone knows the following: Does the battery pack have liquid thermal management? Did the Leaf switch to NMC chemistry? Who is the cell supplier?

    1. The pack has no thermal management. AESC is the supplier. Not sure about the chemistry.

  4. Some people have reported charging speeds way below 22kW if the battery gets very hot…

  5. Portuguese buyer (confirmed in December – ETA mid/end of May)…
    Delaying deliveries in Portugal (still almost 0 deliveries) does not makes sense… in fact they should increase them when the weather (10-15ºC) is still “friend” of the batteries and (lack) of battery thermal management system… At least they could say it works well when cars are delivered to clients… if only delivered in May-August, they will definitely perform much worst (with 30-40ºC)… not so much in Norway or other cold countries (even in Summer)…
    I understand Portugal volumes will never be big compared with countries with more population, more GDP or more EV incentives…. but weather factor should definitely be held as factor in Southern (hotter) countries.
    The Nissan Europe price policy seems strange to me… it feels like:
    – Nissan trying to keep previous clients (with orders pending delivery) happy as mentioned
    – Nissan is also almost stating they are selling way too much cars, that frankly, they don’t want to sell…”Don’t you want a polluting qasqai instead”?!? Looks still that we are in a compliance car stage, after all these years and second generation leaf… (same can be said of the very low sales – due to very low car availability – of the Hyundai Ioniq for instance).

    In my view, in Europe (and everywhere for that matter) there is already much higher consumer demand for BEV’s than cars availability…this is a huge opportunity for car manufacturers, but they are still assessing this new paradigm and relly been unable to cashback/take this opportunity.

    Just my 2 cents…

    1. I think that Nissan really wants to sell the Leaf, but only in regions where it won’t be a problem in the future. Let’s not forget that the gas counterpart, Nissan Pulsar will be discontinued very soon and the Leaf will be alone in its segment.

      The 2019 Nissan Leaf will be a completely different story, it will be global. For example, Nissan already announced that it will be sold in Brasil (a very warm country).

      1. Not sure… Even not wanting, there is huge demand for them here in Portugal. People really want this car!
        They have sold lots of Leafs …even tough salespersons only wanted to sell SUV’s. instead.. 🙁

        Finally some Portuguese are getting first nissan leafs 2.zero… mine only end of May. 🙁

        Even though rapidgate, I am still very commited to the leaf and believe this will not affect much my personal trips (Portugal is a very small country…600kms and we go from top to bottom 🙂 ) . The car will be mostly charged at home, so no hassle.

        The longest regular trip I have is 160kms by motorway every couple of months… Believe can make it in 1 leg (with “full tank”) depending on speed or with a short 10min brake…

        For higher distances, onlycouple times a year, they just have to be planned..

    2. As you know, in Portugal the Ioniq is much more expensive than a Leaf. You could buy another battery for the leaf with the price difference…

  6. “until the most-awaited 2019 Nissan Leaf finally arrives”
    In 2020…
    I think LG is far overbooked already.
    Jaguar, Hyundai, Kia, Zoe, (even Bolt)… all will fight for the cells…
    My most optimistic guess would be Q3 2019 for the new(er) Leaf…

    1. The 2019 Leaf has been promised for Novembe/December 2018….

  7. Here in Ontario, Canada, the new Leaf is $2000-$3000 thousand more than the 2017 model. $35,998 S (no heat pump), $39,598 SV (heat pump), $41,998.

    By comparison the Ioniq is $36,849 for the mid trim with heat pump and heated seats. Top trim is also $41K.
    The 30kwh Soul EV starts at $38,995 for the mid trim with heat pump.
    The Bolt starts at $43K for the LT trim.

    I think the Ioniq is probably the best option here if you can get one. There are only 2 Bolt LTs available in the province, and they’re selling for over list at $48K.

    So if you want an EV, you pretty much have to go with the LEAF, or put an order in for an Ioniq and hope one shows up.

  8. I need a new car & would love an EV. But am conflicted as 1) have always bought ‘used’ but used Leafs in Vancouver BC don’t have much “ range” on a charge but I can’t afford new model( not even sure if the new ones have improved distance much 2) not sure how they do in cool wet climate 3) not many charge stations/ none in my building! New ones are Very$$ . Wait ‘til <$)? Then maybe no buyers for used gas cars! Quite a problem… but I do care about our AIR😷. Soon won’t be able to unload gas cars! Advice?

    1. It’s sounds like you are in a predicament. If you have a short commute, and your building has 120V wall plugs available, you might be able to make a Leaf or other non-Tesla EV work.

      Otherwise, the best way to help is to donate to climate activists like 350.org, vote for the greenest candidates, and reduce your meat consumption. Bill Mckibben made this argument recently, that EVs are great if you can afford them, but pushing our politicians is more important in terms of emissions reductions. Not eating meat is also a good way to significantly reduce our carbon footprints.

  9. Just found out the discount from the partnership between Nissan and UVE just got lower. Now is 7% whereas before was 11%. It really seems they’re trying to put people off buying this car now. Not sure why, maybe it’s just because they reached a certain goal of orders, but it’s very suspicious that it happened soon after this rapidgate controversy. So probably they’re doing it for the reasons you mentioned.

    When do you think the 2019 version will be available to order and delivered? Thanks in advance.

    1. According to MyNissanLeaf, someone stated that got the information (from a very reliable source) the Leaf Plus would be presented in the end of 2019, not 2018.

      1. Are you sure? If that’s true, it’s sad to hear.

        Anyway, regarding this topic, recently i’ve started to see Nissan marketing aggressively the new Leaf, both in portuguese TV as well as in billboards in my city. Any thoughts on that, Pedro?

      2. It’s possible, since a 2019 model year debut can vary from late 2018 to late 2019.

      3. Yes, right. But i was asking you about the marketing of the new Leaf that’s going on right now in Portugal, because it goes a bit against the idea that Nissan is trying to keep orders instead of gaining new ones. Do you think something happened in the meantime? What are your thoughts on this? Thanks.

      4. Maybe I was wrong and Nissan wants to sell the 2018 Leaf in hotter climates as much as it does in colder climates.

        In summertime Nissan and Renault usually give generous discounts to their electric cars in Portugal and Spain, we’ll see if they do it again this year.

  10. Great article !!!

  11. I think Nissan Leaf is a city car.

  12. Prices just got bounced below here in Portugal:

    Now Visia, accenta and nconnecta slightly more expensive than initial price but lower than last price while Tekna got a discount on initial price…

    Strange strategies from Nissan going with prices up and down in 1 or 2 weeks….

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