How Nissan sees Leaf’s competition

BEV Segment Range and Price Distribution by Nissan

Next year, with the arrival of the 2019 Nissan Leaf, Nissan expects to lure premium car customers.


While most of the time we compare electric cars with other electric cars, now we should start comparing them to the ICE (Internal Combustion Engine) cars that they’ll be replacing.

It’s common knowledge that it’s much cheaper and easier to improve performance with electric motors than with ICE. Knowing this, Nissan will use their electric cars to steal away customers from premium automakers and BMW is the number one target.

Make no mistake, behind closed doors Nissan expects the 2019 MY Leaf to compete with the petrol and diesel BMW 1 Series hatchback. It doesn’t care about the small electric BMW i3.

Performance and price wise, the 2019 Nissan Leaf can compete with the BMW 1 Series hatchback, furthermore the Leaf will have the refinement that only electric drivetrains can provide.


Let’s see the prices of the petrol BMW 1 Series 5-door hatchback with automatic transmission in Germany.


BMW 1 Series 5-door hatchback with automatic transmission prices in Germany



Now let’s see the specs of the normal version Nissan Leaf and a preview of what is expected for the e-Plus version.


Second Generation Nissan Leaf specs


Tesla already proved that is easier to achieve higher performance with electric cars and dominates its niche, next year Nissan will start testing the formula in a broader market.


In Europe, approximately 10.000 BMW 1 Series cars are sold each month. We’ll see if the Nissan Leaf e-Plus can sell that much.


What do you think about Nissan’s strategy of using electric cars to compete with current premium automakers?

Pedro Lima

My interest in electric transportation is mostly political. I’m tired of coups and wars for oil. My expectation is that the adoption of electric transportation will be a factor for peace and democracy all over the world.

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3 years ago

Wow, epa range is very low, only 150miles?!!

It s lower than the vw golf electric which has a lower battery and which hasn t the best aérodynamics.

Nissan said that the drag coefficient was better, but only 150miles at this price (39.000usd-32.000€ in europe tax included) is prohibitive !!

3 years ago
Reply to  Ouhou

e-Golf has 124 miles EPA range like the Ioniq, thats 20 % less than the LEAF which also has more torque, more power, more trunk room, better features like ProPilot and really a realiable car.

3 years ago


Stop confusing NEDC range with EPA range. Look at the graphic. The new Leaf beats the e-Golf in every way except price which is the same.

3 years ago
Reply to  Hitssquad

yes I read it too fast. But still the Hyundai ioniq of 2016 is nearly better at a lower price (30.000€ tax included and the leaf will be 32.000€ tax included). As I read below, as soon as Hyundai will put bigger (of new technology) battery in the ioniq, they won t be any rivals for them…. And I m not even sure that the leaf II has better range on highway with a worse drag coefficient than the 2016 ioniq.

For the one crictising the tesla price which doesn t match the actual price of the Model III, 30.000$ won t be the price neither for the Leaf II, but more around 39.000$ (32.000€ tax included). If we take the price announced by Elon musk and we add the taxes and the conversion costs (35*1,21*0.8333), it gives 35.000€ for the tesla model III against the 32.000€ for the leaf II…

3 years ago

Me thinks it’s a great plan. Hope all goes well for them.

Another Euro point of view
3 years ago

In their competition slideshow they still show the Tesla Model 3 at $35K MSRP. I wonder when we will see a meaningful number of Model 3 sold at that price…if not mistaken current price is way above that ($45K ?) and still only the basic RWD version (a more expensive AWD version having yet to come). Making reliable competition slideshow using as source Musk’s announcements is tricky…

3 years ago

Hmm, Pedro, that’s very interesting. Especially 11-22 kW onboard charger. Is that official or a guess?

3 years ago
Reply to  Pedro Lima

Oh that’s a pretty good guess then. Omitted the fact that LEAF can be purchased with 22 kW EVSE in Germany so this makes sense. Indeed a logical guess that company might be preparing us for 22 kW on-board charger.

3 years ago

Hyundai leads the way with efficiency. Getting great range out of the smallest battery! Soon as it gets a slightly bigger battery, it’ll be the best one there!

Martin S.
3 years ago

May Hyundai Ioniq is efficient, but not so convenient at the high, so I still wait to the new Nissan Leaf E+,
new cell chemistry including TMS, as in the table described and I hope with CSS for Germany

3 years ago
Andrew Parsons
3 years ago

Comparing Drag CoE is meaningless – the CoE depends on the dynamics of the wind tunnel/CFD model used to calculate it, therefore unless you put all the cars thru the same tunnel, you won’t get comparable CoEf!. Autocar America did a good article explaining this! Best just to compare KM vs KWh

3 years ago

QUESTION; can we expect the 2018 Leaf price to drop considerably when the 2019 arrives on the dealer lots? Seems dealers will be desperate to get rid of them. 150 mile range works for me esp if the price is low.

3 years ago

I would not count on it. Nissan does already sell the standard Leaf at a lower price than the e-plus and since the e-plus is an additional model and not a replacement I would not expect it (2018 Leaf) to be discounted.