Tomorrow Carlos Ghosn will unveil future strategy for the Renault-Nissan-Mitsubishi Alliance

Carlos Ghosn next to a Nissan Land Glider concept high-efficiency electric car


After the boring ongoing Vaporware Show at Frankfurt we need something refreshing.


Tomorrow in Paris, the man that still leads the Renault-Nissan-Mitsubishi Alliance, Carlos Ghosn, will unveil the broad strategic plan for the coming years. Ghosn already revealed that the most important part of this new strategy will be about integration and synergy.

Synergy not only helps to reduce costs, it also allows better use of resources in developing disruptive technologies that can be shared among the partners. By sharing a platform and other components, the Alliance can finally make electric cars that are really affordable.

While Renault and Nissan are already getting some benefits from a mild synergistic approach with the production of the Renault Zoe, Renault Clio and Nissan Micra at the same Flins Renault factory in France, the same isn’t true for Mitsubishi.

Ghosn recognizes a problem in Mitsubishi being present in Asia but without good cars to offer, while Renault has desirable cars but is absent from many important markets. To solve this problem Nissan and Mitsubishi will probably rebadge some of Renault cars and sell them abroad.


Anyways, tomorrow Carlos Ghosn will let us know what’s coming, nevertheless, each carmaker that belongs to the Alliance is expected to reveal its unique strategy next month. Soon we’ll see if the Alliance is serious about regaining the electric mobility leadership, or it’ll let Tesla to lead alone. I’m confident that Ghosn still believes that the future of mobility is zero emission and zero fatality.


What do you think? Will the Alliance take advantage of the fact that most legacy automakers are busy showing us vaporware to leapfrog them once again and for good?



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Pedro Lima

More than natural resources, are wasted human resources that bothers me the most. That's why I'm a strong advocate of a society based on cooperation, not competition, that helps every individual to reach his full potential so that he can contribute back to society. "From each according to his ability, to each according to his needs".

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9 Responses

  1. Dmitry Pelegov says:

    What does it mean “… let Tesla lead alone”? Why BYD is so easily forgotten? Or Tesla also sells so many ebuses and etrucks?

  2. Another Euro point of view says:

    Its true that Frankfurt show was boring, now we probably should have some empathy for the likes of VW, BMW and Mercedes. I mean they probably know they have little choice but to move towards electric however:

    1/ at current EV components prices it is not easy to make a profit selling EVs.

    2/ despite some hype around EVs in the media we still cannot say that the general public is overexcited to buy them.

    3/ it is still probably not so easy to exactly pinpoint the reason why people buy Tesla for example (as a high end market car in competition with Merc or Audi). I mean having a “niche” car is the easiest way for some people to differentiate themselves from their neighbor (see all the large 4X4 being driven in cities for ex.). Not sure that if Mercedes would make an EV those same people attracted by a “cool” Tesla would buy an EV Merc.

    4/ Likely many of the “1 percenter” affluent EV enthusiast already bought a Tesla. I mean on a worldwide scale this market is ultra ultra thin. For example I read somewhere that the Jaguar I space (EV) production is scheduled for 13,000 unit per year. Audi mentioned once that they need to at least produce 10’000 units of their eTron Quattro EV to make it worthwhile, meaning they were still unsure they would manage to sell more that that every year. Those are tiny numbers for large car manufacturers.

    5/ making EVs is for them to agree to commoditize their production, despite the noise made by Tesla fanboys, anyone could make a Tesla like EV (issue being to convince their shareholders to pay for the losses this project would trigger). Car makers like Daimler or BMW are proud of their technological achievements. Don’t expect them to be over enthusiastic about making products with kitchen appliance style of technology.

    The very interesting articles you recently wrote about the coming battery cells is really what matters (Samsung, LG). When cheap/high density cells will be available then car shows won’t be as boring as Frankfurt just was regarding EVs

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