Hybrids already represent 40 percent of Toyota sales in Europe

Hybrids already represent 40 percent of Toyota sales in Europe
Toyota European hybrid lineup

Toyota is on its way to becoming a 100 % hybrid automaker in Europe at a fast pace.

In Europe, 40 % of Toyota sales in the first half of the year were hybrids. This is especially impressive considering that the popular small city car AYGO doesn’t have a hybrid variant.

While the Toyota Prius is very expensive in Europe, since it’s imported from Japan, the Yaris, Auris,Β C-HR and RAV4 are built in Europe and have affordable hybrid variants. These four models prove that when priced right, hybrids outsell their ICE (Internal Combustion Engine) only counterparts.


Let’s see the numbers of Toyota sales in Europe in the first semester for these four popular models.


  • Yaris (incl. Yaris Hybrid): 108.658
  • Yaris Hybrid: 47.544 (44 %)


  • Auris TTL (incl. Auris Hybrid): 66.994
  • Auris Hybrid: 43.114 (64 %)


  • Toyota C-HR (incl. Hybrid): 68.729
  • Toyota C-HR Hybrid: 52.368 (76 %)


  • RAV4 (incl. RAV4 Hybrid): 58.111
  • RAV4 Hybrid: 29.899 (51 %)


As expected the Yaris being in the most price sensible segment, is the most affected by hybrids higher price. On the other hand, the more premiumΒ Toyota C-HR doesn’t seem much affected by the hybrid variant higher price. Just as Tesla already proved, premium segments benefit the most from electrification, since these buyers are more willing to pay extra for the refinement of an electric powertrain.


Now is the right time for Toyota to push its hybrids as much as it cans, since diesel’s days are over and electric cars are becoming more popular. Unfortunately Toyota instead of presenting its hybrids as a more rational alternative to diesel, decided to attack plug-in cars, as we saw recently in the Yaris Hybrid latest commercial. I guess we can take it as a compliment that the world’s biggest automaker is afraid of electric cars. They clearly see electric cars as inevitable and are selling their hybrids as a bridge technology while they still can.


As I stated in the beginning of this article the AYGO is Toyota’s best selling car in Europe that hasn’t a hybrid variant available. Curiously this is the model rumored to become all electric in its next generation.

Toyota as any huge corporation adapts slowly to change, but it’s adapting. The best example is that Toyota is slowly replacing the nickel-metal hydride batteries by lithium-ion in the highest trims of the Prius and the upcoming 2018 Toyota Camry Hybrid. When Toyota moves completely to modern lithium-ion chemistries such as NMC (Nickel Manganese Cobalt Oxide), it’s sign that it’s ready to embrace BEV (Battery Electric Vehicles).

Meanwhile, the Toyota Prius Plug-in Hybrid (Prime) is the best Toyota has to offer regarding low emission cars.


To be fair, it might be better to have an automaker where 40 % of its sales are hybrid, than an automaker that sells BEVs, but they only represent 2 % of its sales – just as a green marketing brainwash tactic to comfortably keep selling high polluting cars…


I’m genuinely interested to know what you think! Please comment below.



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3 years ago

From a green syandpoint the 40% is better in the here and now but many of the legacy companies with 2% BEVs have plans to vastly expand beyond that percent in the next couple of years IE Volvo Nissan Renault Mercedes BMW VW…
GM could expand past it fast but has anounced no such plans and doesnt seem to want to sell every BEV they could yet…
The rest who are silent are the most likely to falter if that silence is represantative of their EV plans…

3 years ago
Reply to  Nada

I think they are fooling us. They sell just a couple of BEVs to look green, but have no real interest in increasing sales. Even Nissan that we regard as one of the legacy automakers more EV friendly is fooling us.

Just look at Nissan Leaf sales in the USA: http://insideevs.com/monthly-plug-in-sales-scorecard/

2016: 14.006
2015: 17.269
2014: 30.200
2013: 22.610
2012: 9.819

Since 2014 there are no real efforts to sell more Leafs. I wonder if Tesla didn’t exist how worse it would be.

3 years ago
Reply to  Pedro Lima

Nissan is not performing well according to your statement. However how do we explain the increasing % increases YOY on BEV sales worldwide with Nissan topping most sales?

Something does not add up.

3 years ago
Reply to  sapcmc

I think that what helps the Nissan Leaf the most is its worldwide availability. It’s available to order even in smaller markets where alternatives are non existent.

However, if we look to the USA and European markets – where the Leaf has increasing competition – things don’t look good.

Anyways, at the moment only Tesla and – to some extent – Renault are truly interested in selling EVs. Tesla for obvious reasons and Renault because the battery leasing scheme is a gold mine. This is why Tesla rules the USA market and Renault the European.

3 years ago
Reply to  Pedro Lima

Renault? really Pedro? You have no idea what you talk about. I had a R240 and sold it because support of Renault is a joke to say the least. Now I am a happy Leaf owner.

Please look at top sales in US and Europe … Tesla is a different market …

3 years ago
Reply to  Pedro Lima

I did.

Tesla rules the USA market, while Renault rules Europe.



I’m well aware that most Renault dealers are crap, that’s why I wrote “at some extent”.

Anyways, I only believe that an automaker is really pushing a technology when it represents almost half of its sales.

Toyota hybrids already represent more than 40 % and are increasing, this means they are pushing the technology.

While BEVs don’t represent more than 2 % of sales in most legacy automakers. This shows how little they want the technology to become mainstream.

Recently Nissan said that their goal was to have electric cars representing 20 % of their sales by 2020. Not bad, but now they are very far away from this goal.

I’m sure the new Leaf 2 will help, but Nissan needs more models fast – if they are real about the 20 % goal -, such as the electric versions of the Micra, Juke and Qashqai.

3 years ago
Reply to  Pedro Lima

interesting …. Toyota is one of automakers trying to kill BEVs technology yet defended by you. One thing is to like Nissan or not other is to say they are becoming meaningless which I think they aren’t.

Only wish that in less than a decade at least 50% of sales for automakers is 100% electrified.

3 years ago
Reply to  sapcmc

You completely misunderstood me. I’m not defending Toyota, on the contrary. I’ve always said that current BEV technology is enough to make hybrids obsolete.

I’m only stating facts, which prove that Toyota supports the technology it talks about.

While Nissan, Renault, Volkswagen and BMW for example talk a lot about BEVs but don’t put their money where their mouth is. Their mouth is on BEVs, their money is on ICEs…

3 years ago
Reply to  sapcmc

Pedro a non plug in hybrid to me is an ICE … Just an ice with topping that is all but still ICE

3 years ago

Would be great if we could find a better name category for “pure ICE” which is an oxymoron. Maybe something like “ICE only” to highlight they are an inferior technology?

3 years ago
Reply to  KM

Thanks for the suggestion.

I agree that “ICE only” is better suited, I’ll use it in the article.