Volkswagen starts advertising the new e-Golf

New Volkswagen e-Golf commercial

Yesterday, I saw for the first time a tv commercial for a Volkswagen electric car in a Portuguese tv channel. I was already accustomed to Nissan, Renault and BMW advertising their electric cars in Portuguese television, but not Volkswagen. I was shocked…

Fun aside, seeing some sort of effort by Volkswagen in promoting electric cars – instead of releasing endless press releases about the future of electric mobility for 2020 and later -, is very satisfying and the commercial made me smile.


The commercial is very simple and tries – in a funny manner – to assure potential buyers that range is no longer a problem for electric cars. Without further ado here it is the English version by Volkswagen Ireland.



I remember that last year in Europe, the plug-in hybrid Volkswagen Golf GTE was much more successful than the full electric e-Golf and sold almost twice as much. According to EV Sales, last year in Europe, Volkswagen sold 11.329 units of the Golf GTE, while only 6.657 units of the e-Golf.

I’m confident that this year the story will be much different. The 2017 Volkswagen e-Golf not only was upgraded with more range, now it also has a more powerful motor, enough to make it more pleasing to drive than the GTE, at least it’s what Mat Watson from carwow believes.



As the BMW i3 proved us before – with the introduction of the 94 Ah battery -, as the range of the electric versions increases, the appealing of the plug-in hybrid/range extended versions decreases. Especially since the electric versions are much simpler to build than hybrid, thus cheaper to buy and maintain.

Yet, I’m certain that the new e-Golf doesn’t have even more range only to not outshine – even more – Volkswagen plug-in hybrids, since this is the technology that was chosen years ago by the German automaker to replace diesel. According to Volkswagen, full electric cars will only take off in 2020…

To sum up, the newly improved Volkswagen e-Golf is a small, yet firm step forward that I wish it was bigger. I always cheer for more and better electric superminis, since I consider this is the segment that will make electric cars mainstream in Europe. Nevertheless, it will definitely be a hit in Norway for sure, more than the Opel Ampera-e (I believe).


What do you think about this electric supermini made by Volkswagen? Is this the electric supermini that Europeans will buy? Or the longer range, yet simpler and more affordable Renault Zoe will continue to be the undisputed leader in this segment?!

Pedro Lima

My interest in electric transportation is mostly political. I’m tired of coups and wars for oil. My expectation is that the adoption of electric transportation will be a factor for peace and democracy all over the world.

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Jonas Jovial
4 years ago

As always, the promises are to 2020.. Long ago, VW keep on promising a hybrid to come in the next year. This gone on by almost 10 years….

And know with EVs they will do the some…Do you wanna bet?

4 years ago
Reply to  Pedro Lima

No legacy auto makers can delay BEVs for much longer and outside of GM and Nissan the German automakers are the hair not the tortus but I think speed here does matter more than slow and steady…

Asle H
4 years ago

I have done 500 km in the new e-Golf. At 20°C, and speeds up to 90 km/h, I managed close to 270 km on one charge. At about 2°C, and speeds up to 110 km/h, I came home after 220 km with 25 km to spare. My only concern is the speed of DC rapid charging which is less than 40 kW. There is still no active battery cooling/heating system in place. One positive about charging is the option to use dual phase 230V 2x16A charging which makes it faster to charge at home. It can also utilise 230V 32A.

Adaptive cruise control was great, dynamic lighting was awesome and the LED headlights gave it an edge on the competition. The boot was surprisingly easy to utilise and the car can take a 75 kg roof load as well.

Active Display was kind of messy with multiple duplicated instruments and the middle seat in the back is for short trips only.

4 years ago

In Canada, reservation are already closed, what a joke :

They don’t really want to sell it.

4 years ago
Reply to  Frank

Too early to tell…
It is already May 2017 and the new eGolf has only been in production for a very short while and the new eGolf does not even appear on the US mobile web site only the old model… maybe it is on the desktop site for reservations??
Fall is several months away so 2018s are just around the corner and that reservation page might only be for 2017s…