2017 Hyundai IONIQ Hybrid and Electric models are priced for success
Below we have the most important parts of Hyundai’s press release.
“Hyundai Motor America has provided pricing details for its Ioniq Hybrid and Electric models as it offers its first U.S. media drives in the Santa Barbara region of California. The Ioniq is the first vehicle in the world to offer three distinct electrified powertrains on a single, dedicated vehicle platform. Hyundai’s approach for the Ioniq line delivers an uncompromising design and driving experience coupled with the latest in safety and convenience technologies, making it an appealing choice for a wide range of buyers. The Hyundai Ioniq is an important milestone in Hyundai’s global sustainability strategy.”
2017 HYUNDAI IONIQ HYBRID PRICING
|Blue||1.6L GDI 4-Cylinder||6-Speed EcoShift Dual Clutch Transmission w/ SHIFTRONIC®||FWD||$22,200|
|SEL||1.6L GDI 4-Cylinder||6-Speed EcoShift Dual Clutch Transmission w/ SHIFTRONIC®||FWD||$23,950|
|Limited||1.6L GDI 4-Cylinder||6-Speed EcoShift Dual Clutch Transmission w/ SHIFTRONIC®||FWD||$27,500|
Freight Charges for the 2017MY Ioniq Hybrid are $835.
2017 HYUNDAI IONIQ ELECTRIC PRICING
|Electric||88kW Electric Motor||Single-speed Reduction Gear||FWD||$29,500|
|Limited||88kW Electric Motor||Single-speed Reduction Gear||FWD||$32,500|
Freight Charges for the 2017MY Ioniq Electric are $835.
“Ioniq will attract an entirely new group of eco and efficiency-oriented buyers in the U.S. market,” said Mike O’Brien, vice president of Corporate and Product Planning, Hyundai Motor America. “With outstanding powertrain flexibility, design, connectivity, and advanced technologies, Ioniq meets the needs of a large and growing group of buyers needing a highly efficient, enjoyable to drive and low-emissions vehicle without compromise to their daily lifestyles.”
It’s clear which are Hyundai’s targets. The IONIQ Hybrid version with a starting price of 22.200 USD is cheaper than the Toyota Prius, which has a starting price of 24.685 USD. While the IONIQ Electric with a starting price of 29.500 USD is cheaper than the much less eficient 2017 Nissan Leaf, which has a starting price of 30.680 USD.
First deliveries in the USA are scheduled for next month and if Hyundai does make both models widely available, Toyota and Nissan will have some rethinking to do. The easiest way to boost sales is always a nice price cut, let’s wait and see…