Renault usually advertises the Zoe a lot more seriously in the summer, probably because test driving an electric car in warmer temperatures gives a better range figure on the guess-o-meter, which is essential for a good first impression.
But in Portugal warm weather is almost a constant during the year and today with 17º C in Lisbon, we see Renault starting a new campaign in Portugal called “Electric Days”.
The “Electric Days” campaign is a two step-strategy to sell the Renault Zoe – with the new ZE 40 battery. First, “getting butts into seats” by offering easy and fast to arrange test drives. Second, offering a nice discount to make this great electric car more affordable.
Renault is now heavily advertising on TV and online the ZOE Z.E. 40 Intens Flex (battery leasing) with a price of 17.560 €, which already includes the Government incentive (2.250 €). This represents a total discount of 9.390 €, of which 7.140 € are from Renault, considering that the regular price for the same car is 26.950 €.
This price reduction makes the Renault Zoe now a much better alternative to its dirty brother, the Clio. At least in Portugal, others countries may have to wait for the usual June/July discounts to get better deals.
As a side note, I’ve been reading some comments from the drivers – in colder countries – that are disappointed with the new battery’s provided range, but things will get better as soon as temperatures start to rise. Don’t worry it’s normal, there’s nothing wrong with your car. In extremely cold conditions you can have yours electric car’s range per charge reduced to half.