2017 Volkswagen e-Golf’s price in Austria is revealed

Volkswagen e-Golf

The 2017 Volkswagen e-Golf is now available for configuration at Volkswagen Austria website. With a starting price of 37.990 € it’s clear that Volkswagen is happy to continue to prioritize the gas and diesel variants.


Even if the more powerful 100 kW motor, the 35,8 kWh battery – that provides a range of 200/300 km (EPA/NEDC) – and a ton of optional safety features are great improvements to this 2017 Volkswagen e-Golf, the price is way too close to what we can expect to see for the Opel Ampera-e – which has a 383 km EPA range.

Also in Austria, the Renault Zoe Intens R90’s price with the ZE 40 battery – that provides a 403 km NEDC range – starts at 33.990 €, this is 4.000 € less for a car with more range. Not to forget that Renault usually gives good discounts for its electric vehicles, so you can even expect a bigger difference than 4.000 €.


The 2017 Volkswagen e-Golf is just the first plug-in car from the VW Group to receive the new 37 Ah Samsung SDI battery cells that replace the 25 Ah Panasonic/Sanyo cells previously used. But others will follow.

One of the most awaited VW to get this 48 % battery capacity increase is the little Volkswagen e-up, let’s just hope that the price doesn’t increase as much as it did for its bigger brother.


While Volkswagen electric cars seem to be lagging behind competition regarding price and range, I’m curious to see how VW will handle the electric cargo vans market.

The upcoming Volkswagen e-Crafter seems OK. It will have a 43 kWh battery and share the same 100 kW motor and the capability to charge at 40 kW DC with the e-Golf. If the price isn’t much higher it can dispute the market with the Renault Kangoo ZE and the Nissan e-NV200, that are about to get a new battery with a capacity of roughly 38 kWh.


To me it seems obvious, Volkswagen isn’t interested in electric cars, at least until 2020, that it’s when the ridiculous NEDC is fully replaced with the WLTP and automakers get tighter emissions standards.

But the story might be different with electric cargo vans, since Volkswagen is still upset with DHL’s decision to make their own electric vehicles, they can’t make the same mistake again. VW’s continued reluctance to build electric cargo vans possibly turned a huge client into a competitor. Well done!


What do you think? At 37.990 € is VW really interested in selling the new e-Golf?


Update: this article was revised because I wrongly assumed that the new 37 Ah battery cells would be made by Volkswagen’s current supplier (Panasonic/Sanyo), but instead, these new cells are made by Samsung SDI.



More info:



Pedro Lima

My interest in electric transportation is mostly political. I’m tired of coups and wars for oil. My expectation is that the adoption of electric transportation will be a factor for peace and democracy all over the world.

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4 years ago

i have configured a few options similar to standard features the ioniq has and i came nearly to 43000 euro. fully equipped it costs 47000 euro. if dealerships are giving rebates, it will still be a very expensive car. guess their CEO will now complain again that no one is interested in electric cars 😉

i am eagerly awaiting the new leaf and if nissan does not make it available very soon i will go for the ioniq electric which has really good features included for the price.

4 years ago
Reply to  Leaf

Fully agree, im in the same postion as you and need to replace my lease leaf in 5 months.

Eduardo Francisco
4 years ago

I think the e-Golf is positioned head-to-head with the BMW i3. But with a bigger boot and 2 independent doors for rear passengers. I mean, the battery capacity is similar, price is similar, 100 kW vs 125 kW, both are from German manufacturers, even if BMW is considered to be more premium than VW…

If the BMW i3 is becoming a good seller with the 33kWh battery, I think this will become to, at least in Europe.

And the bonus for VW is that the ICE cars will still be cheaper, and it will allow them to redeem their investment, while transitioning to EVs.

4 years ago

I’m not gonna say what VW wants. But I can say I sure wouldn’t get the VW in this market.

Ampera-e should demolish it, but some people care more about the badge than anything else – apparently even when the badge’s image ought to be in tatters, and Opel may not get that many vehicles.

Things are moving quite fast, really, but it feels oh so slow. CES will be a huge yawn as well, I think.

Jonas Jovial
4 years ago

They can well stay with all of them… No way i would ever considering buying a VW, specially at that price!

4 years ago

It’s around 3% price increase. That tells you VW don’t want to sell electric vehicles?
Comparing the Zoe with a Golf is also interesting. In my opinion the Zoe is to expensive for the delivered size, features and quality.

4 years ago

I think the Leaf will be shown on the CES, sec 10-11 and sec 15 you can see something looking like Leaf on center stage in this twitter post:

Jonas Jovial
4 years ago
Reply to  Leafer

Let’s really hope yes! I can hardly wait!

4 years ago

In Norway you can get the e-golf for about 340000NOK (37700 Euro) with all available equippment. Starting price before discount is 305000NOK (33800 Euro) for a basic car with a reasonable level of standard equippment.

The price of the e-golf is about the same as for opel ampera-e. Still I think VW are going to deliver a lot more e-golf this year, since opel will not be able to provide nearly enough cars to compete. The same problem is for Hyundai. The Ioniq is a good car and a lot cheeper than e-golf, but you have to wait a long time if you want to buy one.

4 years ago

Any news on when the e-Up!’s battery upgrade is taking place?

This new e-Golf is now closer to a good value for the money. Much more than previous version.


4 years ago

37Ah from SDI (not Sanyo) just as information.