Last month, Hyundai managed to sell 1.425 IONIQ in South Korea, of which 1.085 were the electric variant, while only 340 were hybrid.
Hyundai still expects to sell more IONIQ from the hybrid variant than the electric and priced them accordingly. With the electric version costing on average at least 10.000 € more than the hybrid. But it’s the electric variant that is getting all the highlights. While the hybrid variant has the Toyota hybrids as main competitors, the electric version is the uncontested efficiency champion. No other electric car gets close to its efficiency figures.
The Hyundai IONIQ Electric’s unmatched efficiency means very low running costs and makes it a great option for car sharing services. This is what’s happening now with many car sharing services all over the world choosing this electric car for their fleet.
The success of the Hyundai IONIQ Electric might push Toyota to release an all electric Prius sooner than what they expected. If Toyota takes much longer to act, the company risks loosing some of its loyal customers forever to automakers that are already selling electric cars.
As a side note, 10 Chevrolet Volt were sold last month in South Korea. Maybe it’s time for Chevrolet to start pushing the Volt out of the USA, while it’s still a relevant car.
What do you think? Will the Hyundai IONIQ Electric’s success have any influence in Toyota’s strategy for EVs?