Hyundai IONIQ electric gets its first price drop

Hyundai IONIQ EV

Usually France gets the highest prices for electric cars, since automakers are known to use the generous government incentives to increase their profits instead of dropping the prices.

While in Germany the electric IONIQ’s price starts at 33.300 € and in Austria it starts at 33.990 €, in France it was priced at 35.850 €. But now Hyundai decided cut the price by 3.000 € in France, making it drop to 32.850 € – before any government incentive. Government incentives for buying electric cars in France can be as high as 10.000 €.

 

Hyundai IONIQ electric seems to be a great electric car, but its small battery capacity is disappointing for such expensive car. Hyundai is more interested in hybrids and compete with Toyota, that’s why also in France the IONIQ hybrid costs 23.100 €, that’s 9.750 € less than the much simpler and easier to build electric version.

 

 

What do you think? What’s the fair price for the Hyundai IONIQ electric until it gets a battery upgrade?

 

 

More info:

http://www.hyundai.fr/offres/promotionnelles/40-nouvelle-hyundai-ioniq-electric

http://www.hyundai.fr/gamme/vehicules-hybrides-electriques/ioniq-electric/decouvrir

This Post Has 6 Comments

  1. The only acceptable price for the Ioniq EV would be around 25K€.. Everything above this is just a steal

  2. Since a Toyota engineer said 100 mile EVs are cheaper to make than hybrids I would say 23.000 € max since auto makers do need to make more money upfront on EVs since they wont be making as much on the back end with repairs and maintance…

  3. With 45 kWh Renault Zoe and Leaf following the Ioniq is dead. Even a e-Golf get a 36 kWh battery.

  4. The high price in France is partly due to high VAT. And the cost of sales may vary considerably. I’m not sure your logic on maximizing profits actually holds water. Of course everything any company does is towards the single end of profits – any other goals are mere means to that end. So when Renault prices the Clio at less than 12k is because they believe it’s more profitable than making and selling fewer at some higher price point. The logic is exactly the same for EVs, and if they could sell many more at a lower price and thereby receive more subsidies and increase total profit, they would. I’m fairly sure there are costs and risks associated with EVs for any manufacturer, and the prices are set high because the companies are risk averse and plan for small volumes in what is still the early days.

    It really doesn’t matter much. If EVs are super profitable, so much the better!

    The IONIQ has been priced and equipped with a battery that makes what could have been a great car an obsolete one even before it went on sale. And Hyundai has every right to make it so. Lambasting them for making bad business decisions is one thing. Simultaneously lambasting them for being greedy is just childish.

  5. Automakers bread and butter is selling massproduced diesel cars. They have 0 interest to sell or invest on complicated electric cars. Well, they have to sell some compliance cars, but these are expencive kit cars. To have affordable electric car, you have to have mass production with dedicated production line and large scale battery manufacturing. So far they do not have to invest to this expencive technology, with covernment incentives they can sell these expensive compliance kit cars with no damage to bottom line.

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