Mitsubishi tries to relaunch the i-MiEV in France

Mitsubishi i-MiEV


Meet the Mitsubishi i-MiEV electriQ S (Style).


Citroen and Peugeot proved that it’s possible to sell more of these electric cars with a simple formula. Put the electric car visible (not hidden) on the website and drop the price.

Mitsubishi is following that successful formula in France and built a dedicated website to sell the i-MiEV with a minor price cut of 1.138 €.

In Mitsubishi’s website the i-MiEV is still advertised with the price of 13.350 € after government incentives. But in the dedicated site you can find the new price, 12.212 € after incentives. Government incentives in France can add up to 10.000 € if you return an old diesel car.

Mitsubishi says this electriQ S (Style) limited edition will only sell 100 units. What will happen after that? Another price drop, range increase and more advertisement in other countries besides France would be nice…



More info:

Pedro Lima

More than natural resources, are wasted human resources that bothers me the most. That's why I'm a strong advocate of a society based on cooperation, not competition, that helps every individual to reach his full potential so that he can contribute back to society. "From each according to his ability, to each according to his needs".

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2 Responses

  1. sapcmc says:

    This proves they simply do not want to sell BEVs. As an example check the price of clones in Portugal. A total joke and no discounts offered.

  2. loog says:

    Raspberry coloured I-MiEVs available in Portugal! Mitsu is the good guy in this game – I am shure they are loosing money with each sell, because of the expensive Lev50 batteries. Mitsu-Motors went all-in and they lost. The other Mitsu Companys (e.g. MHI) are keeping it alieve, but still no money for a new lancer 🙁

    BTW.: I love the alloys in the picture!

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