Citroen and Peugeot proved that it’s possible to sell more of these electric cars with a simple formula. Put the electric car visible (not hidden) on the website and drop the price.
Mitsubishi is following that successful formula in France and built a dedicated website to sell the i-MiEV with a minor price cut of 1.138 €.
In Mitsubishi’s website the i-MiEV is still advertised with the price of 13.350 € after government incentives. But in the dedicated site you can find the new price, 12.212 € after incentives. Government incentives in France can add up to 10.000 € if you return an old diesel car.
Mitsubishi says this electriQ S (Style) limited edition will only sell 100 units. What will happen after that? Another price drop, range increase and more advertisement in other countries besides France would be nice…