The 2018 Nissan Leaf gets its first discounts
A 9 % discount for an electric car that just entered into production isn’t bad at all…
In Norway, the most popular electric car is usually the Volkswagen e-Golf. Nevertheless, Nissan wants to change this.
Not only the new Nissan Leaf is packed with new technology, it also gets more range and power than the outgoing model. Yet, the best part is that Nissan improved the Leaf without increasing the price.
Furthermore, Nissan and Renault electric cars usually have generous discounts available, so it’s not entirely surprising that even before the new Nissan Leaf reaches the dealers, there is already a 9 % discount available to Agrol associates in Norway.
Let’s see the advertised price tags of some popular electric cars in Norway.
Nissan Leaf: 283.900 NOK (30.354 €), with 9 % discount it becomes 258.349 NOK (27.618 €)
Volkswagen e-Golf: 310.900 NOK (33.291 €)
Hyundai IONIQ Electric: 241.900 NOK (25.901 €)
Kia Soul EV: 224.900 NOK (24.047 €)
Opel Ampera-e: 314.900 NOK (33.665 €)
Renault Zoe: 229.400 NOK (24.534 €)
It’s hard not to agree that the new Nissan Leaf offers the best value for the money.
As a side note, I think that the usual discounts that Nissan and Renault electric cars have are great, but on the other hand, if instead of all these discounts, electric cars finally got price cuts, it would be better, because not everybody is aware of the discounts. Only when electric cars finally have their official prices near 20.000 €, instead of 30.000 €, they’ll become mainstream.
Finally, if there is an automaker with a large margin to drop prices in its electric cars is Nissan, since it has the advantage of scale. This was proven with the outgoing model that got 10.000 USD of discounts in the USA. For this reason the Tesla Model 3 success is very important, it will make all other automakers drop the prices of their electric cars to a level where they can become mainstream.
The real question now is: how many electric cars does Nissan really wants to sell?
I think that battery supply won’t even be a problem, since there will be two suppliers. AESC for the 40 kWh battery pack and LG Chem for the bigger 60 kWh one. Brilliant strategy in my opinion.
How long will it take for the improved Nissan Leaf to reach the discount levels of the outgoing model?