Starting 2019 every new Volvo car will have an electric motor
The full electrification of a legacy automaker is about to start.
From the Volvo’s press release we can read the following:
“Volvo Cars, the premium car maker, has announced that every Volvo it launches from 2019 will have an electric motor, marking the historic end of cars that only have an internal combustion engine (ICE) and placing electrification at the core of its future business.
The announcement represents one of the most significant moves by any car maker to embrace electrification and highlights how over a century after the invention of the internal combustion engine electrification is paving the way for a new chapter in automotive history.”
“Volvo Cars will introduce a portfolio of electrified cars across its model range, embracing fully electric cars, plug in hybrid cars and mild hybrid cars.
It will launch five fully electric cars between 2019 and 2021, three of which will be Volvo models and two of which will be high performance electrified cars from Polestar, Volvo Cars’ performance car arm. Full details of these models will be announced at a later date.”
In my opinion Volvo isn’t bringing something new to the table, this strategy of electrification is basically what every other legacy automaker is forced to adopt not only by increasingly strict emissions regulations in Europe and China, but also by customer demand – the fanfare about Tesla Model 3 is hard to ignore, especially since it’ll enter into production tomorrow.
As Volvo, Volkswagen is also planning to use the mild hybrid (48 volts) system to gradually replace diesel and sees plug-hybrid as a bridge technology to the inevitable all electric car future.
Volvo is also confirming what Tesla proved while ago. Increasing performance is cheaper with electric powertrains than with ICE (Internal Combustion Engines), therefor the Polestar high performance cars will be all electric only.
I do think that Volvo makes very safe cars and see its entrance into the electric car realm important. The upcoming Volvo electric cars with all-wheel drive should prove to be quite popular in some niche markets, such as northern countries with icy roads. Other than that I don’t see Volvo electric cars making much impact in electric car sales overall.
Feel free to check the online webcast here.
What do you think? Are Volvo’s plans of electrification more bold than the other legacy automakers, or like me, you think they are basically the same?