Hyundai IONIQ prices released for Germany

Hyundai IONIQ EV

 

Toyota hybrids and the all electric Nissan Leaf are the main targets.

 

These are the prices for Germany:

Hybrid: start at 23.900 €

Electric: start at 33.300 €

With this pricing it’s obvious that Hyundai is more interested in selling hybrids than electric cars. The 9.400 € price difference between the two flavors can’t be justified by cost.

A single powertrain is a lot cheaper and easier to build than the two powertrains in the hybrid version. We could justify the electric version being more expensive because of the bigger battery capacity, but not 9.400 € more expensive, especially since the 28 kWh worth of LG Chem cells at 150 €/kWh don’t cost more than 4.200 €, even if the total battery capacity is 30 kWh, the cost of the cells is no more than 4.500 €. The cost of the battery packing (cables, BMS and TMS), the internal charger and more powerful electric motor is compensated by ditching the gas powertrain.

 

Hyundai Motor Europe’s VP marketing, Jochen Sengpiehl says that he expects the IONIQ’s sales to be 60 % for the hybrid version, 20-25 % for the electric and a little more than 10 % for the plug-in hybrid.

Jochen Sengpiehl admits that the focus is the hybrid version, while the electric is seen as a “brand ambassador” to give the company some green credits.

For this year Hyundai Motor plans to sell 30.000 hybrid IONIQ, 15.000 in South Korea and the remaining 15.000 is distributed to the rest of the world. For Europe the expectations are low, 3.000 hybrids and 1.300 electric. For 2017 it’s planned more production and sales.

The hybrid IONIQ will compete with Toyota Prius and Toyota Auris Hybrid. While the electric variant is going after the Nissan Leaf.

But Hyundai Motor makes it very clear:

“Essentially we want to break into the domain of Toyota.”

 

In Germany the prices for Toyota Prius start at 25.150 € and the Toyota Auris Hybrid start at 19.990 €.

In the hybrid field I’m sure the IONIQ will be very successful. In the electric field we’ll have to wait for a battery upgrade in 2017.

 

Given that the electric IONIQ is a very efficient BEV due to its aerodynamic design and the use of lightweight materials as aluminium for the moving parts (doors and hood), the only limiting characteristic is the low battery capacity. Even more since the electric IONIQ already allows higher rates than 50 kW in DC fast charging stations. In 2017 if Hyundai Motor decides to get serious about electric cars, a 40-50 kWh battery will make the IONIQ a very  compelling alternative.

If you consider the electric IONIQ’s characteristics it’s obvious that it’s prepared to have a better battery. I’m sure it will arrive in 2017.

 

Deliveries of the hybrid version will start in October and the electric version in November.

 

 

More info:

http://www.autobild.de/artikel/hyundai-ioniq-2016-vorstellung-und-preis-8344777.html

http://www.wiwo.de/unternehmen/auto/hyundai-elektromarke-ioniq-wir-wollen-in-die-domaene-von-toyota-einbrechen/14430710.html

Pedro Lima

More than natural resources, are wasted human resources that bothers me the most. That’s why I’m a strong advocate of a society based on cooperation, not competition, that helps every individual to reach his full potential so that he can contribute back to society. “From each according to his ability, to each according to his needs”.

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6 Responses

  1. Jonas Jovial says:

    Não deviam era vender nada, como castigo dessa estupidez…

  2. Fernando Marques says:

    Very disappointing options from Hyundai. We will see if the 2017 BEV market can enlighten Hyundai’s path.

  3. tosho says:

    The high price of the BEV is just the next trick to bad-mouth electric cars. First they tried to make consumers believe that electrics are slow and impractical. This obviously did not work and they are switching to the “EVs are very expensive” bullshit.
    Anyways, I’m already patiently waiting for the Model 3….

  4. JF Laplante says:

    Several years ago, battery packs were really expensive and cars were accordingly expensive. Nowadays, the packs price has dropped five fold and the BEVs are still very unjustifiably expensive.

    The only reason left beside bad faith is that they (the manufacturers) want you to pay upfront for the expected loss in service/maintenance revenues over the life of the car as BEV cost a fraction of the cost to service and maintain.

    • Pedro Lima says:

      That’s exactly it.

      Only when Governments start to make selling gas cars more difficult, automakers will start to be willing to sell EVs. If they have the choice they’ll always prefer to sell high maintenance cars.

  5. lo says:

    I just checked mobile.de for the Ioniq BEV… You can get it for 27k € now!

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